Two of the most popular topics in 2012 were the Summer Olympic Games in London and the U.S. presidential election. People on Facebook talked about both quite a bit, so it’s not shocking that U.S. swimmer Michael Phelps’ biggest sponsor (Subway) and Fox News were among the most popular Facebook pages of 2012, according to a study by the Track Social Blog.
At the start of Election Day, Facebook pointed out that users will gradually see a prompt at the top of their page (and as a notification on their mobile app) to declare that they’ve voted and motivate friends to do the same. However, many users noticed that the prompt seemed to be timed to follow moments of inactivity, presumably following a user’s journey to the polls.
The debates between President Barack Obama and Republican challenger Mitt Romney have become increasingly popular on Facebook (just ask Big Bird). After Romney answered a question during Tuesday night’s debate regarding equality for women in the workplace, the phrase, “binders full of women,” was all over the social network, even spawning a page that already has nearly 300,000 likes.
The race for the U.S. presidency is increasingly being fought on Facebook. President Barack Obama‘s team used the social network this weekend, launching an interesting way to drive traffic to the Obama 2012 application, while giving users a tangible reward. When users connect with Obama via Facebook, they can get a free car magnet.
Facebook-CNN Election Insights Offers Real-Time Data On People Talking About Obama, Romney, Biden, Ryan
Facebook and CNN Monday debuted Facebook-CNN Election Insights, which will allow the cable news network to display, in real-time, the total number of people talking about President Barack Obama, Vice President Joe Biden, Republican presidential nominee Mitt Romney, and his running mate, Rep. Paul Ryan (R-Wis.), during its election coverage.
In an effort to reach out to U.S. Hispanic voters, Facebook recently announced a partnership with Univision to host forums featuring President Barack Obama and Republican candidate Mitt Romney. These events will allow Obama and Romney to address issues facing America’s Hispanic community and will feature plenty of engagement via the social network.