Facebook and social media played a pivotal role in the outcomes of several U.S. Senate primaries this summer. A new case study broke down just how the social network propelled one tea party candidate in Texas from a virtual unknown to a political insider.
Missouri Republican voters cast ballots Tuesday in a tightly contested three-way Senate primary race, and one candidate was not only leading in the polls ahead of the vote, but seemingly running away with the race on Facebook. However, despite losing his primary race to Rep. Todd Akin (R-Mo.) Tuesday night, there are lessons that candidates can learn from businessman John Brunner’s Facebook strategy.
As the Republican presidential primary in Florida gets underway today, Facebook’s U.S. Politics page highlights the role that the social network played in Rahm Emanuel’s campaign.
Mitt Romney is surpassing the other Republic presidential hopefuls in every Facebook metric, from user interactions to overall fan growth and user engagement.
Politicos tracking the Republican primaries took to Facebook over the weekend to react to news that the Herminator, aka Herman Cain, is officially leaving the GOP presidential primary race.