Primaries - AllFacebook

How Facebook Propelled U.S. Senate Candidate Ted Cruz To Primary Win

Jennifer Moire — Tue, 11 Sep 2012 16:37:28 +0000

Facebook and social media played a pivotal role in the outcomes of several U.S. Senate primaries this summer. A new case study broke down just how the social network propelled one tea party candidate in Texas from a virtual unknown to a political insider.

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Missouri Candidate Wins Facebook Race But Loses Election

Jennifer Moire — Wed, 08 Aug 2012 10:31:12 +0000

Missouri Republican voters cast ballots Tuesday in a tightly contested three-way Senate primary race, and one candidate was not only leading in the polls ahead of the vote, but seemingly running away with the race on Facebook. However, despite losing his primary race to Rep. Todd Akin (R-Mo.) Tuesday night, there are lessons that candidates can learn from businessman John Brunner’s Facebook strategy.

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How Facebook Helped Rahm Emanuel Win Chicago Race

Jennifer Moire — Tue, 31 Jan 2012 10:13:13 +0000

As the Republican presidential primary in Florida gets underway today, Facebook’s U.S. Politics page highlights the role that the social network played in the Chicago mayoral race in November, 2010.

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Mitt Romney Blows Away The Competition On Facebook

Jennifer Moire — Fri, 20 Jan 2012 20:12:57 +0000

Despite two average debate performances in South Carolina and news this week that he actually lost the Iowa caucus, Mitt Romney is surpassing the other Republican presidential hopefuls in every other Facebook metric, from user interactions to overall fan growth and user engagement.

These details appear in a new infographic from Socialbakers at the bottom of this post.

Using its social media analytics platform, Socialbakers says it reviewed 10 million Facebook pages and places, and billions of individual user interactions to compile the results. If the election were held today, Socialbakers concludes that Romney would win based on Facebook user sentiment alone.

Here are some of the highlights from Socialbakers’ report:

Facebook User Interactions

Throughout the past 30 days, Romney had the greatest number of interactions* by Facebook users to his posts, 60,000 more than Paul, four times more than Santorum and more than three times than Gingrich.

Fan Count

Romney has maintained the greatest number of Facebook fans since July 2011. Ron Paul trails in number of fans, followed by Newt Gingrich and Rick Santorum.

Fan Growth

Since September 2011, Romney has maintained his fan count lead by sixfold when compared to Newt Gingrich’s fan count and approximately two times that of Paul.

Talking About This

Romney has nearly five times the number of people talking about him on Facebook when compared with Gingrich, and fives times the number of people talking about him when compared to Santorum.

Do you think Facebook metrics will accurately predict the winner of the GOP presidential primaries?

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Facebook Users Applaud Herman Cain's Exit From Race

Jennifer Moire — Mon, 05 Dec 2011 10:10:30 +0000

Politicos tracking the Republican primaries took to Facebook over the weekend to react to news that the Herminator, aka Herman Cain, is officially leaving the GOP presidential primary race.

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