Print media may be a dying enterprise due to the Internet, but thanks to Facebook, some smaller news sources are actually gaining more exposure. A study of newspapers and websites in Chicago showed that the smaller sites derived one-half of their traffic directly from Facebook.
Companies are figuring out every way to maximize the Facebook experience while users are online, but what about when they’re not logged in? A new project called Yearly Leaf is conducting an experiment in social permanence: by connecting with Yearly Leaf, Facebook users can order a moleskin-bound book recapping a year of their life on the social network.
The forthcoming initial public offer will increase pressure on Facebook to monetize traffic more efficiently, a win for all involved.