Prioritization

How Mark Zuckerberg Began To Embrace The Idea Of Ads In Facebook’s News Feed

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“Wouldn’t it be fun to build a billion-dollar business in six months?” That question, posed by Facebook Co-Founder and CEO Mark Zuckerberg to Director of Engineering Andrew Bosworth in May 2012, during a walk around the social network’s campus in Menlo Park, Calif., sparked the company’s overhaul of its advertising infrastructure, and it marked just one of the anecdotes included in a wide-ranging, detailed story for The Wall Street Journal by Evelyn M. Rusli.

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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Customer Service Via Facebook, Twitter Becoming More Mainstream

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Customer service via social channels such as Facebook and Twitter, once considered an afterthought by most companies, has exploded of late, with Conversocial Co-Founder and CEO Joshua March telling AllFacebook in an interview, “Over the past year, 2012, so many people woke up. Suddenly, every company we spoke with understood that social customer service was important.”

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