Are Facebook’s private messages really private? Not so much, according to a lawsuit that accuses the social network of scanning the content of private messages and sharing information about users’ Web activities with advertisers and marketers, Bloomberg reported.
HootSuite added a suite of six Facebook-related features to its dashboard, citing the fact that of the 3 million daily messages sent via its platform, 40 percent are through the social network.
Facebook giveth, and Facebook taketh away: Just one week after pages’ like totals began dropping due to the social network’s purge of fake profiles and likes, reports surfaced of like totals increasing due to links sent in private messages, and not to users actually liking pages. Facebook responded that it was working to fix a bug in its social plugins, and that the totals being impacted were actually on counters that measure likes and shares.
Facebook is testing another tool for page administrators: the ability to exchange private messages with members of the social network, including those who are not fans of the page.