The highly competitive presidential election is heating up on Facebook and across social media channels, and raw data from a new Pew Research Center Project in Excellence in Journalism study examining the campaigns’ use of digital resources shows President Barack Obama besting Gov. Mitt Romney.
Project for Excellence in Journalism
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While Facebook has made a push in the past year to engage more journalists, the social network lags behind Google and other platforms as a significant driver of traffic to news media sites.