The highly competitive presidential election is heating up on Facebook and across social media channels, and raw data from a new Pew Research Center Project in Excellence in Journalism study examining the campaigns’ use of digital resources shows President Barack Obama besting Gov. Mitt Romney.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
While Facebook has made a push in the past year to engage more journalists, the social network lags behind Google and other platforms as a significant driver of traffic to news media sites.
