According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.
Social media analytics tool Zuum now allows brands on Facebook to determine when their competitors are “significantly” promoting posts on the social network, and the impact of that promotion on their engagement levels.
Facebook introduced its Pages to Watch feature last July, enabling page administrators to keep tabs on the pages of their competitors, and Pages to Watch was added to page insights this past February, but what if page admins want to focus on their competing pages’ ads and promoted posts? Enter Compass, which launched in beta earlier this week.
How A Brick-And-Mortar Brand On Facebook Got 1,362 Clicks, 862 Leads, 2,000+ Likes From Scratch In 11 Days
A brick-and-mortar client wanted to have a buzzing business page with a couple of thousand likes so that it could build authority, add value, showcase its services, build relationships, and build a database with the intention of increasing its return on investment.
One of Facebook’s Ten Stories that it shared Tuesday to mark its 10th anniversary focused on Sevenly, a lifestyle apparel brand that relies heavily on Facebook for marketing and donates $7 from every sale to one of the charities it supports.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” — Warren Buffett. They used to say, “There is no such thing as bad publicity,” but that was before Facebook.
Like most nonprofits, the PKD Foundation aims to raise awareness of the issue it seeks to solve. Greater awareness leads to greater interest from scientists, politicians, and potential donors in working for a cure.
3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?
Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.