Promoted Posts - AllFacebook

Promoted Posts - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Tue, 18 Jun 2013 22:56:29 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Facebook Aims To Make Ads Simpler, Better For Advertisers And Users

Facebook announced Thursday that it is making the process of creating ads simpler and based more on objectives. The company feels that this will improve the experience not only for advertisers, but for users, as well. Users will see a more standard set of ads, and the controls given to advertisers will make it so that users see more relevant ads. Facebook detailed the company’s plans for advertising to groups of reporters in Menlo Park, Calif., and New York.

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]]> Justin Lafferty http://allfacebook.com/facebook-simplify-ads_b119375#disqus_thread http://allfacebook.com/facebook-simplify-ads_b119375 http://allfacebook.com/?p=119375 Thu, 06 Jun 2013 17:23:52 +0000 Facebook Testing A Return Of Notifications In Admin Panel In March, Facebook made a change to the admin panel for page owners, replacing the notifications space with a list of posts and reach data, as well as a button where page administrators can pay to promote posts. This was a very unwelcome change among marketers and page owners. However, many page owners noticed late Wednesday that the section in question has changed so that users can toggle between post metrics and notifications.

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]]> Justin Lafferty http://allfacebook.com/facebook-notifications-admin-panel-toggle_b119320#disqus_thread http://allfacebook.com/facebook-notifications-admin-panel-toggle_b119320 http://allfacebook.com/?p=119320 Thu, 06 Jun 2013 13:44:43 +0000 Facebook Sends Notifications To Page Admins When Budgets For Promoted Posts Are Used Up Facebook is sending notifications to page administrators running promoted posts when the budgets on those campaigns have been tapped.

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]]> David Cohen http://allfacebook.com/notifications-budgets-promoted-posts_b119191#disqus_thread http://allfacebook.com/notifications-budgets-promoted-posts_b119191 http://allfacebook.com/?p=119191 Wed, 05 Jun 2013 11:00:22 +0000 Geo-Targeting Can Now Be Added To Facebook Promoted Posts After Initial Posts Brands on Facebook can now use geo-targeting on promoted posts, even if the original posts did not tap into that feature, sister blog Inside Facebook reported, on a tip from social media marketer Rich Tucker.

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]]> David Cohen http://allfacebook.com/geo-targeting-promoted-posts_b118904#disqus_thread http://allfacebook.com/geo-targeting-promoted-posts_b118904 http://allfacebook.com/?p=118904 Mon, 03 Jun 2013 13:39:31 +0000 5 Changes That Would Greatly Improve Facebook Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.

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]]> Justin Lafferty http://allfacebook.com/5-changes-that-would-greatly-improve-facebook_b117727#disqus_thread http://allfacebook.com/5-changes-that-would-greatly-improve-facebook_b117727 http://allfacebook.com/?p=117727 Fri, 17 May 2013 12:26:58 +0000 Facebook Updates Pages Manager For IOS

Facebook released version 2.0 of its Pages Manager for iOS application, adding features such as photo filters and stickers, but removing insights such as clicks and people talking about this, as well as other features, albeit temporarily.

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]]> David Cohen http://allfacebook.com/pages-manager-ios-2_b117106#disqus_thread http://allfacebook.com/pages-manager-ios-2_b117106 http://allfacebook.com/?p=117106 Thu, 09 May 2013 16:57:56 +0000 MOTHER’S DAY: 1-800-Flowers Outgrows Facebook Competition In Likes, Engagement

With Mother’s Day on the calendar this coming Sunday, flower companies are in the midst of one of their busiest periods of the year, but that doesn’t mean their Facebook pages are going unwatered.

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]]> David Cohen http://allfacebook.com/mothers-day-1-800-flowers-socialbakers_b117020#disqus_thread http://allfacebook.com/mothers-day-1-800-flowers-socialbakers_b117020 http://allfacebook.com/?p=117020 Wed, 08 May 2013 18:04:09 +0000 TechWyse Releases Tool To See If Facebook Ads Pass 20 Percent Rule

Many Facebook marketers fear the site’s rule that photo advertisements must contain no more than 20 percent text, mainly because there’s not a great way to tell beforehand if ads violates the guideline. Internet marketing firm TechWyse developed an in-house checking tool, and it decided recently to open it up to the public. Now advertisers can simply upload images and see if they contain more than 20 percent text.

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]]> Justin Lafferty http://allfacebook.com/techwyse-releases-tool-to-see-if-facebook-ad-passes-20-percent-rule_b116650#disqus_thread http://allfacebook.com/techwyse-releases-tool-to-see-if-facebook-ad-passes-20-percent-rule_b116650 http://allfacebook.com/?p=116650 Mon, 06 May 2013 13:24:30 +0000 PropelAd Lets Facebook Page Admins Know Which Posts To Promote

While other Facebook page-management utilities track engagement and metrics in real-time, trying to figure out which posts to promote (and when) is still somewhat of an inexact science. Recently launched out of beta, PropelAd aims to take the guesswork out of promoting posts. The platform recommends to page administrators when posts should be promoted.

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]]> Justin Lafferty http://allfacebook.com/propelad_b116619#disqus_thread http://allfacebook.com/propelad_b116619 http://allfacebook.com/?p=116619 Fri, 03 May 2013 19:43:47 +0000 Facebook Wants To Make News Feed Ads Better, But Will Brands Comply?

Facebook has been aggressively rolling out new advertising vehicles over the past few months, but it appears as if the site is going to focus on what it’s got going now. In an earnings call Wednesday with investors, Facebook’s top officials said that the company is more set on making sure that the types of ads that are currently in place are the kinds that will be relevant for users and generate engagement. However, as some brands improperly use or overuse News Feed ads, users may be less likely to do much more than keep scrolling.

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]]> Justin Lafferty http://allfacebook.com/facebook-1q-ad-vision_b116439#disqus_thread http://allfacebook.com/facebook-1q-ad-vision_b116439 http://allfacebook.com/?p=116439 Wed, 01 May 2013 19:56:46 +0000 10 Questions Your Facebook Marketing Consultant Better Be Able to Answer

Car Mechanic

If you don’t work on cars, how do you know your mechanic isn’t ripping you off? And if he’s honest, he could still be inefficient — and that costs you money. It seems like everyone on Facebook is a self-proclaimed social media expert. There are no degrees or certifications, so we all operate without a license.

Scary, isn’t it?

And what if you’re selling Facebook marketing services yourself? How do you distinguish yourself from all of the other guys who claim to be amazing social gurus?

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]]> Dennis Yu http://allfacebook.com/10-questions-your-facebook-marketing-consultant-better-be-able-to-answer_b116177#disqus_thread http://allfacebook.com/10-questions-your-facebook-marketing-consultant-better-be-able-to-answer_b116177 http://allfacebook.com/?p=116177 Wed, 01 May 2013 13:19:48 +0000 Facebook: Change To Page Admin Panel ‘Wasn’t Meant To Push Promotions’

Last month, Facebook page owners started to see a change in their main admin panel, as notifications were replaced with greater reach reporting on a post-by-post as well as a button to pay to promote the story to more users. Recently, this has rolled out to more admins. However, the switch has been unpopular among many page owners, who feel that Facebook is pushing ads upon them. A Facebook spokesperson talked with AllFacebook about these changes, saying that it’s honestly not a ploy to get more ad revenue.

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]]> Justin Lafferty http://allfacebook.com/admin-panel-reaction_b115839#disqus_thread http://allfacebook.com/admin-panel-reaction_b115839 http://allfacebook.com/?p=115839 Tue, 23 Apr 2013 15:58:26 +0000 Facebook Page Admins Can Promote Posts From Native App Facebook is giving page administrators more options through its iOS and Android native applications. AllFacebook reader Matteo Gamba of Wimdu recently realized that he is able to promote posts through his iOS app. This feature is also available on Android. Previously, users could only pay to give posts more reach through the Pages Manager app.

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]]> Justin Lafferty http://allfacebook.com/facebook-page-admins-can-promote-posts-from-native-app_b115605#disqus_thread http://allfacebook.com/facebook-page-admins-can-promote-posts-from-native-app_b115605 http://allfacebook.com/?p=115605 Thu, 18 Apr 2013 15:35:12 +0000 Facebook Expands Promoted Posts Option To ‘Everyone’ Facebook has been tweaking the options within promoted posts for pages, but social media expert Jon Loomer noticed recently that page administrators can now promote posts to everyone on the social network.

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]]> Justin Lafferty http://allfacebook.com/facebook-expands-promoted-posts-option-to-everyone_b115535#disqus_thread http://allfacebook.com/facebook-expands-promoted-posts-option-to-everyone_b115535 http://allfacebook.com/?p=115535 Wed, 17 Apr 2013 18:06:50 +0000 How To Make Your Facebook Page Do Triple Duty For Your Business

If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:

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]]> Guest Writer http://allfacebook.com/belosic-facebook-page-triple-duty_b115498#disqus_thread http://allfacebook.com/belosic-facebook-page-triple-duty_b115498 http://allfacebook.com/?p=115498 Wed, 17 Apr 2013 15:24:45 +0000