The global public relations powerhouses of Edelman and Ketchum are among the most powerful, effective, and engaging agencies on Facebook, according to the latest scorecard of social media effectiveness from Sociagility.
Here are seven techniques to get the most out of sponsored stories.
Publicists create media relations sections of their websites without doing the same on Facebook pages. Here’s how to get one started.
Social media has dramatically raised the stakes for publicists who specialize in damage control communications — three examples appear in the following infographic.
Don’t let your Facebook content lose its sizzle just because summer is over. Follow these five tips to keep Facebook posts hot and spicy even as the temperatures cool.
Marketing on Facebook can entice customers to check out your wares, but you’ve got to follow some simple rules to make it work.
Facebook added to its rapidly growing communications team with the hire of former television news producer Jennifer Yuille, who will be based in New York.
Here are some additional tips that public relations pros can use to spread their messages more effectively.
What do you think Facebook ought to do about its public relations strategy?
Back in September, AllFacebook reported on how Southwest Airlines uses its Facebook page. After an incident at Midway Airport in Chicago Tuesday, media relations should be added to the list.