Public Relations - AllFacebook

Report: Ketchum, Edelman Among Most Effective Global PR Agencies On Facebook

Jennifer Moire — Thu, 26 Jul 2012 13:29:01 +0000

The global public relations powerhouses of Edelman and Ketchum are among the most powerful, effective, and engaging agencies on Facebook, according to the latest scorecard of social media effectiveness from Sociagility.

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7 Unbelievably Cool Facebook Ad Tactics

Dennis Yu — Thu, 16 Feb 2012 12:02:06 +0000

Sponsored stories can counter a decline in organic impressions, while increasing engagement rates and amplifying your word of mouth. Facebook does this by taking your existing content and fan actions, then promoting it to their friends.

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How To Create A Facebook Media Room For Publicity

Guest Blogger — Fri, 23 Sep 2011 14:19:58 +0000

Attracting media attention is a double-edged sword: You want the coverage of television, print, online, and radio journalists, but they are often on deadline and need your information last-minute.

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INFOGRAPHIC: Three Facebook P.R. Fail Trails

Jackie Cohen — Fri, 16 Sep 2011 12:33:34 +0000

Social media has dramatically raised the stakes for publicists who specialize in damage control communications. Three examples of this are mapped out in the infographic from Alterian we’ve reproduced below.

How do these examples compare with your own experiences on Facebook? Let us know what you think of the infographic by posting your reactions in the comments section beneath this post.

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Keep Your Facebook Posts Hot As Temperatures Cool

Jennifer Moire — Wed, 14 Sep 2011 14:51:48 +0000

Don’t let your Facebook content lose its sizzle just because summer is over. Here are five tips to keep Facebook posts hot and spicy even as the temperatures cool off. continued…

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5 Ways To Fail At Facebook Marketing

Donna Parker — Fri, 09 Sep 2011 11:00:57 +0000

Use caution in leveraging the millions of Facebook users or your marketing will take a dive.

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Facebook Adds to New York PR Team

Jennifer Moire — Fri, 15 Jul 2011 11:30:46 +0000

Facebook added to its rapidly growing communications team with the hire of former television news producer Jennifer Yuille, who will be based in New York.

Mike Allen’s POLITICO Playbook had the details Friday morning:

She will be leading consumer media efforts. She’ll…be spending time in Palo Alto. She starts at the end of July.

According to her bio, Yuille is an award-winning journalist who has produced for CBS, MSNBC, and CNN. Last year, she left the CBS Evening News, as the producer for Katie Couric, to join Silicon Valley startup Polyvore. She graduated from the University of Michigan, where she majored in communications and Japanese.

This move continues the flurry of hiring activity in the communications department at the social networking site. Over the weekend, we shared the news that Sarah Feinberg, former assistant to President Barack Obama, was joining the Palo Alto team in California. Former White House Press Secretary Joe Lockhart, who was named vice president of corporate communications last month, also worked for NBC in Washington. Most if not all of the recent public relations hires share backgrounds in politics and national news media.

As the company continues to grow and it faces the usual pressures from competitors, regulators, politicians, and the like, Facebook will need professionals schooled in crisis communications and rapid response to react to a 24/7 news cycle.

Readers: What do you think of Facebook’s overall communications efforts? Any ideas for improvement?

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6 More P.R. Tips For Spreading Messages On Facebook

Jennifer Moire — Wed, 08 Jun 2011 13:58:05 +0000

Our post “8 Essential Tricks for Publicists Using Facebook” drew several comments and even more recommendations from readers. We listened and thought we’d list these additional tips that public relations pros can use to spread their messages more effectively.
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VOTE: What Should Facebook Public Relations Do Now?

Jackie Cohen — Thu, 12 May 2011 18:19:06 +0000

Publicists have been telling their clients that it’s impossible to completely control what the media says — and today’s top story about Facebook epitomizes that.

Facebook has conceded it hired Burson-Marsteller to try to seed anti-Google stories, specifically panning the search giant’s privacy practices, or lack thereof.

A blogger (Christopher Soghoian, pictured) approached by Burson-Marsteller decided to publicize the attempt to seed an an anti-Google story.

Now various hacks are saying that all of this tarnishes Facebook’s reputation among the media.

But outside of journalists and bloggers, does anyone else really care?

Does the social network need to do any further damage control, or is it time to move on?

We’re curious to know your opinion here: What sort of public relations tactic, if any, do you think Facebook ought to utilize here?

Please vote in our reader poll below and share your voting rationale in the comments section. Then check back later to see how others have voted.

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Southwest Spins Chicago Runway Incident On Facebook

David Cohen — Wed, 27 Apr 2011 14:04:10 +0000

Back in September, AllFacebook reported on how Southwest Airlines uses its Facebook page. After an incident at Midway Airport in Chicago Tuesday, media relations should be added to the list.
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P.R. Pros' Favorite Facebook Resources Revealed

Jennifer Moire — Wed, 27 Apr 2011 09:00:40 +0000

Some people call public relations one of the most stressful professions today. So P.R. pros need all the help they can rally up. Thankfully, there are multiple resources within Facebook that flacks can turn to — here are some of their favorites.
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Facebook Reaches Out To Public Relations Industry

Caitlin Fitzsimmons — Mon, 26 Jul 2010 15:21:51 +0000

Facebook is well known as an advertising platform but an event last week could signify a closer relationship with another branch of marketing – public relations.
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What Journalists Think Of The Facebook PR Team

Nick O'Neill — Thu, 18 Feb 2010 11:18:44 +0000

At AllFacebook we try to keep good relations with relevant communications experts, especially the Facebook PR team. The relationship between journalists and PR representatives is a delicate one, but what’s most important is always responsiveness. While we don’t take the time to highlight the communications people we work with, our sister site MediaBistro has highlighted the work of the Facebook communications team.
Read the rest of this entry on PRNewser»

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