Social media news aggregator NewsWhip announced the winners of its first annual Whippies awards for publishers with the strongest engagement on Facebook and Twitter, and The Huffington Post took home the honors for Facebook.
Quiz site PlayBuzz continued its surge in Facebook shares, vaulting to the top of NewsWhip’s ranking of publishers for November, and marking the first time since NewsWhip began compiling its rankings in August 2013 that neither The Huffington Post nor BuzzFeed occupied first place.
Facebook announced a host of new features aimed at encouraging publishers to share more content on the social network, introducing the ability to target posts by users’ interests, a way to eliminate posts that are out of date, a new Smart Publishing tool and improvements to domain insights.
Facebook has been working on improving publisher relationships of late, embarking on a listening tour of sorts to discuss how it can better collaborate with content creators. There have been rumors that Facebook has a plan underway to host publisher content, and while these appear to be unfounded, the social network is without doubt a hub for content consumption.
National Geographic blew away the competition in October according to the latest rankings of publishers’ actions generated on Facebook, Twitter and Instagram by social media benchmarking and audience engagement analysis company Shareablee.
Facebook maintained its social login dominance in the third quarter of 2014, accounting for 58 percent of overall social logins and 62 percent of those originating from mobile devices, according to the latest research from Gigya, a Facebook Preferred Marketing Developer and consumer-management provider.
What are Facebook co-founder and CEO Mark Zuckerberg’s plans for the company over the next three, five and 10 years? He went into great detail on those plans during the social network’s third-quarter earnings call Tuesday.
This is probably not going to come as a shock to brands on Facebook, but if you want to play, you pretty much have to pay, as a new report from Adobe found that impressions for organic posts on the social network by brands are down 50 percent in 2014 compared with 2013, while paid impressions are up 5 percent during the same time period.