How effective are certain channels are when it comes to driving traffic to publisher sites? The answer is a bit complicated. Good thing for you, VigLink recently gathered some excellent data to share on that specific topic. Allow me to break it down by focusing on three social media insights you really need to know.
BuzzFeed had a strong month in January in terms of engagement on Facebook among media sites, with more than 9.5 million shares and over 40 million combined interactions, according to the latest figures from NewsWhip.
Facebook announced Wednesday that the redesigned like and share buttons it introduced last month are now available to all pages, and that page administrators can now adjust the width of embedded posts to anywhere from 330 pixels to 750 pixels.
Facebook’s redesigned like and share buttons helped contribute to a 47.44 percent rise in referrals driven by the social network to publishers in November, and Facebook saw its share of referrals skyrocket by 169.88 percent between November 2012 and October 2013, according to an analysis of more than 200,000 publishers reaching more than 250 million unique monthly visitors, by Shareaholic.
Facebook constantly tweaks its News Feed algorithm, which determines the posts users see in the most-trafficked section of the social network, and Digiday reported that its latest tweak was a favorable one for publishers.
BookScout, the book-centric Facebook application from publisher Random House, announced the addition of seasonal book recommendations, as well as the launch of a mobile app.