The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That’s where Umbel comes in.
Facebook Co-Founder and CEO Mark Zuckerberg spent some time discussing public content during the company’s second-quarter earnings call Wednesday, mentioning efforts the social network has undertaken to better connect with the media and public figures.
Facebook continued to dominate social logins in the second quarter of 2014, accounting for 55 percent of overall social logins and 64 percent of social logins from mobile devices, according to the latest figures from Preferred Marketing Developer and consumer-management provider Gigya.
The Huffington Post was the top publisher on Facebook in June, in terms of both shares and overall interactions (likes, shares, and comments), according to the latest data from social media news aggregator NewsWhip.
Interaction with content from media companies on Facebook rose 23 percent between January and April, according to a study of more than 1.74 billion engagements with some 250,000 stories that were shared on the social network, conducted by social media news aggregator NewsWhip.
Facebook introduced embedded posts last July to allow its users to add public posts from media outlets to other Web destinations, such as blogs and websites. The social network announced improvements to the feature Wednesday: a new design, faster load times, and the ability for publishers to save their default widths.
Facebook has launched several initiatives aimed at boosting media companies’ presence on the social network thus far in 2014 — Public Content Solutions, aimed at providing its partners with dedicated technical and business resources to build out media solutions on Facebook and Instagram; FB Newswire, a project with social content discovery outfit Storyful to aggregate publicly shared content on Facebook, by media organizations and individual users, to aid journalists in their reporting; and the four new media-centric application-programming interfaces it announced at its F8 global developer conference in San Francisco last month — but the media industry took a shot across the bow in the form of a long rant posted on the social network by Director of Product Management for Ads and Pages Mike Hudack.
April was not kind to BuzzFeed, as the content aggregator saw its total number of Facebook interactions (likes, comments, and shares) slip to just over 39 million from nearly 47.5 million in March, and it accounted for just five of April’s 20 biggest Facebook stories after logging 12 in the previous month, but BuzzFeed still topped publishers in terms of shares for April, according to social media news aggregator NewsWhip.