Social-media giving campaign “The Give Back” gave back, as Publishers Clearing House delivered a check for $200,000 to St. Jude Children’s Research Hospital following the fourth year of the initiative.
Publishers Clearing House
For the fourth consecutive year, Publishers Clearing House launched its “The Give Back” social media giving campaign as part of its relationship with St. Jude Children’s Research Hospital, but this time around, there’s a new twist: Rather than voting on which charities will receive charitable donations, St. Jude is guaranteed $150,000, and Facebook users who like the PCH page can add up to $50,000 to that total by playing games.
Multichannel direct-marketing outfit Publishers Clearing House usually brings to mind sweepstakes, its PCH Prize Patrol, and magazine subscriptions. However, perhaps Facebook engagement should be added to that list.
This week, Wooga is hiring a game designer for a new mobile game, as well as an iOS games developer. Meanwhile, App Minis is seeking a senior unity game programmer, and Publishers Clearing House is on the hunt for a product manager of online games. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.
Multichannel direct-marketing outfit Publishers Clearing House announced the launch of its second “The Give Back” charitable-giving program on Facebook Tuesday, with the campaign set to run through Nov. 5.
It’s no longer just about mailing in paperwork and awaiting the oversize van and larger-than-life check to arrive. Publisher’s Clearing House just launched a customer service initiative on Facebook.