Google may struggle to keep up with Facebook in the social media world, but the search engine is working to change that. Google has purchased Wildfire Interactive, which helps businesses master Facebook, the marketing software provider announced on its blog Tuesday.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
The Facebook family continues to grow. Acrylic, which develops applications for Mac and iOS devices, announced through its blog on Friday that it has been acquired by Facebook.
Social statistics tracker ComScore recently released the latest Power of Like report, this one examining how Europeans use Facebook and other social media sites. The paper notes that in the United Kingdom, France, and Germany, 32 percent of users’ Facebook time is spent on the news feed page.
