Push Pop Press
Last June, when Facebook introduced Video on Instagram, the buzz prior to the press event also focused on the possibility of the social network creating a news reader-type product, based on RSS feeds, to take advantage of the demise of Google Reader, and The Wall Street Journal reported later that month that Facebook was working on a mobile news reader that would enable users with mobile devices to see content from other Facebook users and publishers in a visual format created for their devices, referred to internally as Reader. Now, according to a report by Re/code, the social network will reveal a Flipboard-like news-reading service “in the coming weeks,” known as Paper, rather than Reader.
Facebook’s hunger for juicy startup morsels is somewhat insatiable, gauging its recent merger-and-acquisition activity. But when it goes in for the kill, it’s typically for one reason and one reason alone: acquisition of talent, lest they become threats.