Beauty entrepreneur Michelle Phan took a unique approach when using Facebook videos to promote her first book, Make Up: Your Life Guide to Beauty, Style and Success — Online and Off. She uploaded a short video trailer for each of the book’s chapters to her page, and those trailers ended up totaling more than 1.26 million views.
One of the most effective ways for celebrities and public figures to drive engagement on Facebook is by hosting question-and-answer sessions, and conversational marketing platform BumeBox – a new partner in the social network’s Public Content Solutions program — is making the launching and moderation of those Q&As easier via its social dashboard.
It was reported last August by AllThingsD that Facebook was testing an application enabling celebrities or their page administrators to monitor mentions on Facebook via mobile and respond to fans. Nearly one year later, the social network announced the introduction of Facebook Mentions, the latest app from its Facebook Creative Labs initiative.