Apple’s iconic iPad tablet has many uses, including connecting visitors to retail stores and other places with those businesses’ Facebook pages, as previously demonstrated by applications including Like Counter Pro and LikeScreen. Droplikes became the latest app to enter this space, with features far beyond merely collecting and displaying likes.
Photo-album creator PastBook announced the launch of its iPhone application, which allows users to create photo albums, called PastBooks, viewable online, via the app, as offline ebooks, or as printed books.
With less than one week until Black Friday, and Cyber Monday shortly thereafter, Facebook application developer Woobox offered some tips on how brands on the social network can incorporate coupons into their promotional efforts.
Cases for smartphones such as the iPhone 5 often serve other purposes aside from protecting the devices. Some provide battery backups, for example. Findables released two iPhone 5 cases, the FlexStand and FlexWrap, which enable users to exchange their profile information from Facebook and other social networks via QR codes.
Displaying real-time Facebook like totals in stores and other business locations is starting to catch on, as Pretty.Digits announced the launch of LikeScreen, which displays a live, real-time like counter on an HDMI-compatible screen.
Companies pour tons of money into making sure their product looks amazing on Facebook’s desktop version, but the results don’t always translate into a nice-looking package for mobile users. As Facebook Co-Founder and CEO Mark Zuckerberg noted in the last earnings report, the number of people who check Facebook from their phone is roughly 600 million and growing. Friend2Friend, a social marketing technology company, released a significant update Wednesday to its Social Engagement Platform, allowing companies to build mobile-first Facebook campaigns.
Brands looking for innovative ways to bring traffic into their physical stores have found success using the iOS Passbook application, which allows nearby businesses to send deals directly to the iPhone. Now companies can provide innovative Passbook coupons through Woobox, a Facebook app developer.
Rock the Vote teamed up with social media promotions startup PromoJam on a digital campaign leading up to the 2012 presidential election Nov. 6, in which various tactics will be used to reach Rock the Vote’s target of registering 1.5 million voters between the ages of 18 and 29, including the ever-present Facebook like button.