Companies pour tons of money into making sure their product looks amazing on Facebook’s desktop version, but the results don’t always translate into a nice-looking package for mobile users. As Facebook Co-Founder and CEO Mark Zuckerberg noted in the last earnings report, the number of people who check Facebook from their phone is roughly 600 million and growing. Friend2Friend, a social marketing technology company, released a significant update Wednesday to its Social Engagement Platform, allowing companies to build mobile-first Facebook campaigns.
Brands looking for innovative ways to bring traffic into their physical stores have found success using the iOS Passbook application, which allows nearby businesses to send deals directly to the iPhone. Now companies can provide innovative Passbook coupons through Woobox, a Facebook app developer.
Rock the Vote teamed up with social media promotions startup PromoJam on a digital campaign leading up to the 2012 presidential election Nov. 6, in which various tactics will be used to reach Rock the Vote’s target of registering 1.5 million voters between the ages of 18 and 29, including the ever-present Facebook like button.
Employees of the social network took to the roof with some tar paint to create a 42-foot-wide QR code that is visible from space.
Taking things one step further than ordinary QR codes, or even slightly enhanced QR codes, marketing technology company SpyderLynk used the September issue of Glamour to debut Social SnapTags.
Technology that brings together the real world and the virtual world of Facebook seems to be becoming the next big thing. Last week Facebook launched its location check-in service Places. Yesterday we wrote about a Coca-Cola festival in Israel where teenagers could ‘like’ attractions on Facebook by waving RFID bracelets. And today, we bring you news of real-world ‘liking’ via a QR code and a mobile phone.