If you think the only way to win on Facebook is by mastering cat memes, you’re wrong. Although many believe writing is a dead art online (thanks to content mills), at least one company is proving that misguided mentality wrong with an advertising campaign that hinges on clever, creative copy: A.1. Original Sauce.
There was good news and bad news in a recent study of customer-service response rates and times on Facebook pages by social analytics provider Quintly. The good news: The average response rate rose 5 percent between Jan. 1, 2013, and April 30, 2014, to 42.4 percent. The bad news: This still means that the majority of questions posted on brands’ Facebook pages are not being answered.
Facebook quietly pulled the plug on its questions tool for pages, but the feature is not completely dead yet.
Facebook announced Thursday that it is making the process of creating ads simpler and based more on objectives. The company feels that this will improve the experience not only for advertisers, but for users, as well. Users will see a more standard set of ads, and the controls given to advertisers will make it so that users see more relevant ads. Facebook detailed the company’s plans for advertising to groups of reporters in Menlo Park, Calif., and New York.
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Advice for businesses on Facebook is plentiful, but nonprofit organizations face their own, unique challenges. With this in mind, the social network released a guide Wednesday aimed at helping nonprofits connect with users, as well as a case study featuring the successful efforts on Facebook by grassroots advocacy movement Movember.
A browser extension known as F.B. Purity is apparently impure when it comes to Facebook’s terms of service, as its developer claims to have been banned from the social network.
Wondering whatever happened to Questions? You won’t be able to ask that through Facebook anymore. The social network confirmed to AllFacebook that it is phasing out its Questions application for users, starting Friday.