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Ice Cream Shop Lands In Hot Water Over Facebook Comment

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It’s great when a brand or business on Facebook responds to posts and comments from their fans. However, an errant comment can result in the wrong kind of engagement, as a Montana ice cream shop found out recently. After a Muslim fan of Wilcoxson’s Ice Cream in Livingston, Mont. asked if the ice cream contained pork gelatin, the page manager responded with an inflammatory comment. The backlash has led Wilcoxson’s to shut down its Facebook page.

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