It’s great when a brand or business on Facebook responds to posts and comments from their fans. However, an errant comment can result in the wrong kind of engagement, as a Montana ice cream shop found out recently. After a Muslim fan of Wilcoxson’s Ice Cream in Livingston, Mont. asked if the ice cream contained pork gelatin, the page manager responded with an inflammatory comment. The backlash has led Wilcoxson’s to shut down its Facebook page.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Memes — photos with funny (and sometimes offensive) captions — often spread through Facebook like wildfire. But Australians aren’t laughing at the Facebook page of Aboriginal Memes, which the social network recently shut down amidst claims of racism. However, a copycat page has already opened and is gaining popularity.
The teenage demographic has been one of the hardest to figure out in terms of how they interact with Facebook and other social media sites. A comprehensive study by Common Sense Media shows that 68 percent of teens polled said that Facebook is their main social networking site. Interestingly enough, 36 percent wished they could go back to a time before Facebook.
