The acquisitions of Radian6 in 2010 and Buddy Media in June are starting to catch up with Salesforce.com, as TechCrunch reported that the company amended its 8-K filing with the Securities and Exchange Commission to show $20 million in net losses for Buddy Media during the first six months of 2012, which reportedly led to the layoffs of fewer than 100 people from Radian6 and other areas of its Salesforce Marketing Cloud business.
Mediabistro Event Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Salesforce.com’s $326 million acquisition of Radian6 will help finish the customer relationship management company complete its web software integration with Facebook and other social media sites.