Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.
The top Facebook page in Australia in terms of engagement in the first half of 2014 was “Fifi and Dave,” while Tourism Australia topped the land Down Under in terms of likes, according to the latest Australian Facebook Performance Report by Online Circle Digital for Social Pulse.
Facebook and Google combined will account for a 15 percent share of the total media advertising marketing of $200 billion in 2016, according to the latest projections from market researcher eMarketer.
The Middle East region is more mobile-friendly than you might think, as a recent study by global market research agency Ipsos, commissioned by Facebook, found that 43 percent of respondents in Egypt, Saudi Arabia, and the United Arab Emirates use at least one other device while watching television, with that figure soaring to 76 percent when isolating the UAE.
The top Facebook page in Australia for the year 2013, in terms of both engagement and likes, was Tourism Australia, while the media dominated when broken down by industry, with radio topping the engagement chart and TV shows leading in likes, according to a data analysis by Online Circle Digital for Social Pulse.
A total of 47 percent of Facebook users get news on the social network, trailing Reddit (62 percent) and Twitter (52 percent), but due to the size of its user base, when looking at U.S. adults overall, Facebook blows away its social network competition, with 30 percent getting news from the site, and YouTube coming in a distant second, at 10 percent, according to the latest study from Pew Research Center.
The most popular Facebook page in Australia in June, by likes, was Tourism Australia, which is not much of a surprise, considering the fact that the top category by likes Down Under is airlines, travel, and tourism, according to a study by digital ad agency Online Circle Digital.
Facebook users love listening to their favorite talk radio shows and podcasts on Stitcher Radio. The program has a strong presence on mobile devices, but announced Wednesday that it has improved the desktop experience and deepened its Facebook integration, allowing users’ listening choices to seamlessly connect with their profile.
After using social music applications such as Spotify and Pandora, Noah Shanok, CEO of Stitcher Radio, wanted to find some way for talk radio fans to share their favorite podcasts and programs. Thus, the Stitcher Radio application was born. Since Stitcher deepened its Facebook integration in February, the app has taken off, earning a featured story in the site’s developers blog. Shanok told AllFacebook that the future sounds pretty sweet for Stitcher Radio.
Not everyone hates Facebook Co-Founder and CEO Mark Zuckerberg. Not long after an app developer wrote an open letter to Zuckerberg on his blog claiming that Facebook tried to bully him into an acqui-hire, the CEO of Earbits countered with a rosier opinion of the man in charge of the social network.