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Cadbury Taps Australian Facebook Users’ Likes, Interests To Determine Ideal Chocolate Flavors

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Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.

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STUDY: The Middle East Is The Mobile East, And Facebook Has A Strong Regional Presence

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The Middle East region is more mobile-friendly than you might think, as a recent study by global market research agency Ipsos, commissioned by Facebook, found that 43 percent of respondents in Egypt, Saudi Arabia, and the United Arab Emirates use at least one other device while watching television, with that figure soaring to 76 percent when isolating the UAE.

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How Does News Consumption On Facebook Stack Up Vs. Other Social Networks?

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A total of 47 percent of Facebook users get news on the social network, trailing Reddit (62 percent) and Twitter (52 percent), but due to the size of its user base, when looking at U.S. adults overall, Facebook blows away its social network competition, with 30 percent getting news from the site, and YouTube coming in a distant second, at 10 percent, according to the latest study from Pew Research Center.

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Through Stitcher And Facebook, Talk Radio Fans Unite

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After using social music applications such as Spotify and Pandora, Noah Shanok, CEO of Stitcher Radio, wanted to find some way for talk radio fans to share their favorite podcasts and programs. Thus, the Stitcher Radio application was born. Since Stitcher deepened its Facebook integration in February, the app has taken off, earning a featured story in the site’s developers blog. Shanok told AllFacebook that the future sounds pretty sweet for Stitcher Radio.

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