Facebook page administrators who have enabled the replies feature for comments on their pages now have the choice between viewing those comments via Facebook’s ranked comments (the most engaging comments to the top of comment threads), which moves the most engaging comments to the top of comment threads, or by recent activity, which displays them in chronological order.
As reported last week, Facebook announced Monday that it will launch new features for its comments section: Replies, which will allow page administrators and users to reply directly to comments, rather than having to post their own comments; and ranked comments, which will move the most engaging comments to the top of comment threads.
Facebook began testing a feature it referred to as threaded comments last November, as reported at the time by sister blog Inside Facebook, and now, according to reports, the social network is ready to take the feature, renamed replies, to the next level.
In recent days, Facebook has been tweaking the format of its comments. Earlier, we reported that Facebook is testing threaded comments, making it easier to reply to a specific comment. Now, Facebook is trying out ranked comments for pages, meaning that the ones with the most engagement will float to the top.