Facebook clinched a huge advertising deal Monday, as Ad Age reported that the social network inked a long-term partnership with advertising holding company Publicis Groupe, which includes media networks Starcom MediaVest Group and ZenithOptimedia, as well as digital agencies Digitas, Razorfish, and Rosetta.
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Facebook marketing software provider Wildfire Interactive is all too aware that getting Facebook users to visit a brand’s page is only the first skirmish of the battle, and that the key to winning the war is to get them to come back, repeatedly.