Brands on Facebook: Would you like the ability to accurately predict the lifetime reach and engagement of organic and paid page posts? Social marketing solutions provider SocialCode added a new feature to its MessageOptics 2.0 social analytics tool: Post Predictions.
The next posts from pages to be targeted in Facebook’s ongoing efforts to maintain the quality of its News Feed will be: posts actively seeking likes, comments, or shares; photos and videos that are repeatedly shared; and deceptive, spammy links.
In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
Will online food-delivery service Eat24 still have a Facebook page after 11:59 p.m. Monday? Probably not, if it sticks to what it wrote in a scathing blog post last week, ripping the social network for the changes to its News Feed algorithm that have hammered organic reach for page posts.
While photos remain the most common type of post for Facebook pages, and they continue to generate strong engagement, videos result in significantly higher engagement, yet they accounted for just 3 percent of pages’ posts in a recent study by social analytics firm Quintly, compared with 54 percent for photos.
Mark Hamilton, who had been a client managing director, Middle East and north Africa, for Starcom Mediavest Group, joined Facebook as head of marketing communications for the central and Eastern Europe, Middle East, and Africa (CEEMEA) regions, The Drum reported.
The redesigns keep humming out of Menlo Park, Calif., as Facebook announced a revamp of its pages for desktop, which will begin rolling out this week, just days after revealing a new look for its News Feed.
GoToMyApartment CEO and Razz Interactive Chairman Joshua Swanson has a split personality, at least in the video below, in which he portrays both a thrilled Facebook investor and a not-so-thrilled Facebook marketer.
Why do Facebook users make the decisions they make? Resonate wants to help advertisers find out, so the digital marketing outfit launched Resonate Social for Facebook.