People-based marketing: Prepare to hear that term a lot more as Facebook develops ad-targeting and measurement platforms like Atlas, LiveRail and the Facebook Audience Network. Facebook has shifted its focus from providing advertising at scale to providing an ad solution where companies can target the right consumers.
SocialCode, a Facebook Strategic Preferred Marketing Developer, released a new report aimed at helping brands use Facebook advertising to promote awareness and continue the process all the way through to driving sales.
The holiday shopping season often means new devices in the hands of users, and Facebook took steps to help developers get their applications onto those new devices with improvements to its mobile app ads in the areas of buying, creative and targeting options.
Facebook co-founder and CEO Mark Zuckerberg will host his next public question-and-answer session at the social network’s headquarters in Menlo Park, Calif., Thursday, Dec. 11, at 2 p.m. PT/5 p.m. ET.
Facebook users are going to like this news, and page administrators will likely not: The social network announced Friday that users will begin seeing fewer promotional posts — not ads, but posts from pages – in their News Feeds starting in January.
Facebook co-founder and CEO Mark Zuckerberg hosted a community question-and-answer session Thursday at the company’s headquarters in Menlo Park, Calif., during which he offered his views on topics including removing messaging from the social network’s flagship applications and requiring users to download Messenger, pages’ declining organic reach, whether or not Facebook is cool, The Social Network and his wardrobe.
Do you know the best time to post on your Facebook page? I’m not talking about the recommended best times, or the times when most of your followers are online, but the times to post that garner the most reach and engagement on your posts.
A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who only received emails.