GoToMyApartment CEO and Razz Interactive Chairman Joshua Swanson has a split personality, at least in the video below, in which he portrays both a thrilled Facebook investor and a not-so-thrilled Facebook marketer.
Why do Facebook users make the decisions they make? Resonate wants to help advertisers find out, so the digital marketing outfit launched Resonate Social for Facebook.
If you’re advertising your brand on Facebook, you’ve likely seen this recent video (below) from Derek Muller on Facebook fraud. If you haven’t watched yet, brace yourself for the number of Facebook advertising likes that are fake, and the damage those fake fans cause to your social reach and return on investment. To beat the threat of fake likes, you’ll need to focus on engagement, a strong core fan base, and contextual ads that draw the genuine fans needed for ROI.
Despite the fact that reach numbers for organic posts from Facebook pages are plummeting, the social network continues to encourage page administrators to post.
4Q EARNINGS CALL: Facebook’s Mobile Ad Revenue Of $1.25B Accounts For 53% Of Total Revenue; Monthly Active Users Now Total 1.23B, 296M Mobile-Only
If there were any doubts that Facebook is now a mobile company, the social network’s fourth-quarter earnings call Wednesday quashed them all, as mobile ad revenue during the period topped the $1 billion mark for the first time, at $1.25 billion — higher than the company’s total revenue in the fourth quarter of 2012 — and it also accounted for more than one-half of total revenue for the first time, at 53 percent.
Facebook’s announcement last month that changes to its News Feed algorithm will result in lower organic reach for posts by pages has not sat well with page administrators, who have seen their posts go from reaching about 16 percent of users who like their pages to 2 percent to 3 percent. A blog post Monday from Deanna Sandmann of software-as-a-service local marketing platform SIM Partners will not ease page admins’ pain, but it may provide some clarity, as well as helpful suggestions.
On this last day of 2013, AllFacebook compiled a list of our 10 top posts for the year in terms of page views, and the list turned out to be quite diverse.