Reach - AllFacebook

12 Best Practices For Media Companies’ Facebook Pages

David Cohen — Thu, 02 May 2013 15:59:54 +0000

Facebook Journalism Program Manager Vadim Lavrusik and Scott Hershkowitz, who handles strategic partner development in sports and media for the social network, offered 12 best practices for media companies’ Facebook pages in a note on the Facebook + Media page.

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Facebook: Change To Page Admin Panel ‘Wasn’t Meant To Push Promotions’

Justin Lafferty — Tue, 23 Apr 2013 15:58:26 +0000

Last month, Facebook page owners started to see a change in their main admin panel, as notifications were replaced with greater reach reporting on a post-by-post as well as a button to pay to promote the story to more users. Recently, this has rolled out to more admins. However, the switch has been unpopular among many page owners, who feel that Facebook is pushing ads upon them. A Facebook spokesperson talked with AllFacebook about these changes, saying that it’s honestly not a ploy to get more ad revenue.

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INFOGRAPHIC: Understanding Facebook’s Post-Sorting Algorithm

Justin Lafferty — Mon, 15 Apr 2013 13:44:24 +0000

Facebook’s News Feed is sorted by an algorithm that many people call EdgeRank. It weighs not only the timeliness of posts, but their relevance to users. Facebook wants to make sure that the posts users see within News Feed are the ones they’ll be most likely to engage with. It’s why users tend to see posts from pages they’ve commented on and friends they’ve shared with more often than pages and people they don’t really post about. Mike Maghsoudi of PostRocket and Facebook expert Jon Loomer both explained the algorithm in posts recently.

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Business Wire Adds Nuvi Social Media Monitoring Reports

David Cohen — Mon, 08 Apr 2013 10:50:16 +0000

Companies that use Business Wire to release information to the media can now track how their content performed on Facebook and other social media platforms with the media-distribution company’s addition of Social Media Monitoring Reports from social analytics platform Nuvi.

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12 Tricks The Pros Use To Hack Facebook

Dennis Yu — Fri, 05 Apr 2013 18:08:10 +0000

A total of 40 percent of all interaction on Facebook occurs in the News Feed, yet most brands experienced a 47 percent drop in reach in the past six months. How can you get your reach back?

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The 10 Biggest Fibs By Facebook Tool Providers

Dennis Yu — Thu, 21 Mar 2013 13:44:12 +0000

Software is the new snake oil. At the click of a button, you have 1 million fans, incredible engagement, sales coming out of your ears, and your car parked for you. Only that last one is true, by the way. Just because there are more than 1 billion users on Facebook, doesn’t mean your Facebook page has Field of Dreams on all of them. So let’s look at the most common fibs things by tool providers in our space. Nod knowingly or comment below if you recognize them.

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Facebook Expands Reach Reporting In Page Admin Panel

Justin Lafferty — Thu, 14 Mar 2013 14:48:20 +0000

Facebook has been trying to be more accurate about organic and paid reach. Last month, the social network fixed a bug that made reported reach lower than reality. Now, the site has made it easier for page administrators to find out how well their posts have been doing in terms of organic and paid reach by putting these figures at the top of the page admin panel.

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Unliking Pages Is More Difficult With Facebook’s Revamped News Feed

David Cohen — Wed, 13 Mar 2013 11:54:42 +0000

Facebook users may unlike one change in the social network’s revamped News Feed: They can no longer unlike pages after hiding stories from those pages.

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Facebook Engagement: We’re Still Doing It Wrong

Guest Writer — Mon, 11 Mar 2013 19:43:23 +0000

We’ve been having this debate internally for some time, but Toby Margetts’ recent post on “Why You Are Measuring Facebook Engagement Inaccurately” has prompted us to get the pen out to reveal our latest thoughts on Facebook engagement.

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Will Facebook’s Revamped News Feed Kill Brands’ Reach?

Guest Writer — Fri, 08 Mar 2013 10:54:24 +0000

The redesigned News Feed Facebook announced Thursday is a beautiful, visually rich design with some borrowed elements from mobile user experience that helps create a smooth, clean experience. But you already read all about it. In an ideal world, a richer and more engaging News Feed is good news for brands, which can benefit from higher engagement on their already mostly visual posts. But there is always a “but.”
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STUDY: One-Third Of Facebook Users’ Friends See Their Posts, On Average

David Cohen — Wed, 06 Mar 2013 11:36:59 +0000

The reach achieved by posts from Facebook pages has been the hot topic of late, with reporter Nick Bilton of The New York Times helping to bring the issue to the forefront. But how many of Facebook users’ friends actually see their posts, on average? About one-third, according to a study by the Facebook Data Science Team and the human-computer interaction group at Stanford University’s computer science department.

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POLL: Is Facebook Suppressing Reach To Make Pages Pay?

Justin Lafferty — Tue, 05 Mar 2013 15:54:05 +0000

Facebook addressed claims Monday that it has been decreasing pages’ reaches in an effort to make page administrators pay for advertising models such as promoted posts. The New York Times wrote about the issue again Tuesday, bringing up a company that built its business on Facebook, but can’t afford to reach the fans it has worked hard to acquire. Do you think Facebook is deliberately suppressing reach to make businesses pay?

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Facebook Addresses ‘Pay To Play’ News Feed Claims

Justin Lafferty — Mon, 04 Mar 2013 19:30:06 +0000

Several Facebook marketers have been angry with the site, feeling that posts have been hidden from fans as a way to get businesses to pay for advertising models such as promoted posts. These feelings were brought to the forefront when a New York Times writer tried an experiment to see if Facebook really is suppressing unpaid posts. Facebook responded Monday, saying that engagement among people with followers has risen 34 percent year-over-year.

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Is Reach An Overrated Facebook Marketing Metric?

Justin Lafferty — Tue, 26 Feb 2013 14:45:33 +0000

After Facebook announced that a bug led to reported reach being lower for many pages, social media expert Jon Loomer started wondering why several marketers see reach as the holy grail of insights. Facebook claimed that the bug only tweaked the reporting, but not the actual results, meaning that reach was actually higher than realized for many pages. Loomer feels that engagement, not reach, is what page administrators should strive for.

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Facebook Bug Caused Pages’ Reported Reach To Be Lower

Justin Lafferty — Fri, 22 Feb 2013 13:29:56 +0000

For page administrators who have seen their pages’ reaches decrease over the past few months, Facebook claims it has found (and is solving) the issue. A bug in the insights tool led many pages to show reach figures lower than what they actually were. Facebook is rolling out a fix for this issues, and it notes that analytics should be accurate around this weekend.

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