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Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Little Resolved in Facebook Meeting with LGBT Activists Over Real-Name Policy

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Facebook did not budge on its real-name policy in a meeting Wednesday at its headquarters in Menlo Park, Calif., with activists representing the LGBT (lesbian, gay, bisexual and transgender) community and drag queens, with the only concession being a promise to reinstate deleted profiles for two weeks, which did little to quell anger toward the social network.

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Facebook Adds Video Views Objective For Video Ads, Reach And Frequency Campaign Model

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Advertisers on Facebook will have some new toys to play with “in the coming weeks,” as the social network announced that brands running video ads will be able to choose video views as an objective for their campaigns, as well as take advantage of two solutions to direct Facebook users to additional content, and all advertisers will be able to plan their campaigns using the traditional broadcast model of reach and frequency.

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REPORT: Facebook In Secret Talks With Secret

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Anonymity is becoming more accepted at Facebook. The social network has defended its policy of requiring users to use their real names over the years, but Co-Founder and CEO Mark Zuckerberg said in a January interview with Bloomberg Businessweek that real names will not be required to access the separate mobile applications the company plans to roll out. And now Re/code reports that the social network is in talks with social app Secret.

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