Advertisers on Facebook will have some new toys to play with “in the coming weeks,” as the social network announced that brands running video ads will be able to choose video views as an objective for their campaigns, as well as take advantage of two solutions to direct Facebook users to additional content, and all advertisers will be able to plan their campaigns using the traditional broadcast model of reach and frequency.
Facebook Chief Creative Officer Mark D’Arcy shared his thoughts on the recently announced winners of the 2014 Facebook Studio Awards in a post on the Facebook for Business page, outlining five key trends from this year’s winners.
Facebook Co-Founder and CEO Mark Zuckerberg spoke with Farhad Manjoo of The New York Times’ Bits blog about the Facebook Creative Labs initiative to create new mobile applications, the differences between Facebook Messenger and WhatsApp, and turning 30, among other things.
Anonymity is becoming more accepted at Facebook. The social network has defended its policy of requiring users to use their real names over the years, but Co-Founder and CEO Mark Zuckerberg said in a January interview with Bloomberg Businessweek that real names will not be required to access the separate mobile applications the company plans to roll out. And now Re/code reports that the social network is in talks with social app Secret.
Facebook’s formation of Facebook Creative Labs, the initiative behind its newly announced Paper iPhone application, also brought with it a quiet, behind-the-scenes policy shift at the social network: Users’ real names will not be required to access the separate mobile apps that are being developed.
Many Facebook users post photos of new big-ticket purchases such as houses, boats, and cars. Unfortunately, some of those Facebook users are being less than truthful with credit bureaus and other financial firms about their incomes and assets. And those companies are starting to examine Facebook more closely, Bloomberg reports.
Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.