Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.
Facebook’s good fortune in courtrooms extended overseas, as the administrative court for the northern German state of Schleswig-Holstein sided with the social network and suspended the enforcement of an order that it allow users to register under pseudonyms.
The data-protection commissioner for the northern German state of Schleswig-Holstein, Thilo Weichert, took his campaign against Facebook’s insistence that users provide their real names up a notch, threatening to fine the social network £16,000 ($20,877) if it refuses to abolish that policy.
Facebook will finally introduce a verified-account feature for personalities today, although their real names must still be used when they sign up, but it differs from those of Twitter and Google Plus in one major way: Users will not see any kind of badge or other graphic indicating that the account is verified.