While Facebook has stuck with its policy of requiring its users’ real names, co-founder and CEO Mark Zuckerberg mentioned in a January cover story for Bloomberg Businessweek that the social network would not require real names for the separate, stand-alone applications it was developing. Evidence of this policy shift may rear its head in the next few weeks, according to The New York Times’ Bits blog.
Blue Cross Blue Shield, meet blue thumbs up? According to a report by Reuters, Facebook is eyeing opportunities in the health-care sector, including online communities and applications.
Facebook promised to overhaul its reporting and enforcement process regarding its real-name policy in an effort to quell the controversy that erupted last month, when several drag queens and other members of the lesbian, gay, bisexual and transgender community saw their accounts suspended for not using their legal names.
Facebook did not budge on its real-name policy in a meeting Wednesday at its headquarters in Menlo Park, Calif., with activists representing the LGBT (lesbian, gay, bisexual and transgender) community and drag queens, with the only concession being a promise to reinstate deleted profiles for two weeks, which did little to quell anger toward the social network.
Facebook’s enforcement of its real-name policy has put it at odds with a community that it has a strong history of supporting, the LGBT (lesbian, gay, bisexual and transgender) community, as drag queens who use names that are not their legal names are being forced to change the names on their accounts on the social network.
Advertisers on Facebook will have some new toys to play with “in the coming weeks,” as the social network announced that brands running video ads will be able to choose video views as an objective for their campaigns, as well as take advantage of two solutions to direct Facebook users to additional content, and all advertisers will be able to plan their campaigns using the traditional broadcast model of reach and frequency.
Facebook Chief Creative Officer Mark D’Arcy shared his thoughts on the recently announced winners of the 2014 Facebook Studio Awards in a post on the Facebook for Business page, outlining five key trends from this year’s winners.