Twitter has company in the real-time news-related social media arena, as Facebook Monday announced the rollout of two application-programming interfaces aimed at allowing news organizations to tap into its public posts in real-time: the public feed API, which displays a real-time feed of public posts for a specific word; and the keyword insights API, which tallies the total number of posts that mention a specific term during a specific time period, as well as enabling news organization to feature anonymous, aggregated results based on gender, age, and location.
Whether you’re pro- or anti-Facebook, you certainly can’t accuse the social network of ignoring its issues. Continuing to hammer away at its potential shortfall in advertising revenue, Facebook will introduce a new service called Facebook Exchange, which will allow advertisers to bid in real-time for ads on the social network, according to reports.
The native page analytics tool Facebook insights has been in the news for all the wrong reasons recently, with users reporting delays of up to four days, but the issues may have been for a good cause: the introduction of real-time or near-real-time reporting.
Facebook has updated the way search results are displayed, including how users browse through friend lists.
An earthquake in Northern California this morning went unnoticed by hundreds of thousands of people, however Facebook noticed and was able to surface the statuses of those users who felt the quake and those who didn’t. Using Facebook search as a source for real-time information is something that was only recently made available, but with the recent privacy transition tool that users had to go through, much more information is now available with Facebook search.
Google has received a lesser deal than what Microsoft got out of its deal with Facebook. The widely used social network is now being tapped for socially-driven real time search results, helping Microsoft and Google to give contextually improved search queries. Yet Microsoft’s Bing has access to all of Facebook’s public news feeds for this purpose, while the recently revealed details of Google’s deal with Facebook indicates that the massive search engine will only be able to access the public news feeds of Facebook Pages.