Facebook social marketing platform Nanigans Thursday announced the launch of a value-added reseller program, and its three launch partners are integrated digital marketing firm AMP Agency, data-driven digital agency Merkle, and real-time media-trading desk Varick Media Management.
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Facebook Exchange Partnerships Manager Josh Butler spoke about the social network’s real-time-bidding ad exchange to media buyers, agency trading desks, and brand marketers at OMMA‘s Real-Time Buying summit in Century City, Calif., last Thursday.