What would you get if you put Yelp, Angie’s List, and Facebook in a blender? The result might look a little something like whodoyou, which mines content and advice shared on Facebook and other social network to provide recommendations for local businesses in the top 500 cities in the U.S. and more than 50 international markets.
An upcoming study from Web-content and customer-experience-management provider Kentico Software highlighted some of the challenges faced by brands on Facebook and other social networks, as its survey of more than 300 adults aged 18 and up found that the majority of them usually ignore posts by brands.
Where do information-technology professionals turn for help in reaching purchasing decisions for their companies? According to a recent survey of 400 IT professionals tasked with technology purchase decisions, from IDG Connect, social networks have closed the gap on search, and Facebook, in particular, has made strides.
Recommendations from friends are a powerful driver of eventual purchases of goods and services, and social media marketing agency Zócalo Group did a little digging to find out the types of recommendations that held the most weight, and their sources.
Dropify launched in January, integrating with Facebook’s Open Graph and allowing users to make files available for download via the social network, and share uploading and downloading activities to their Timelines and News Feeds. Developer Hike Social Apps late Tuesday introduced Dropify Download 2.0, with a host of new features.
We’ve all seen friends post about how they had great customer-service experiences at stores or share offers they’ve claimed on Facebook. But do these posts really influence purchasing behavior? An infographic from PPC Associates shows that women aged 35 through 44 were most likely to make purchases based on friends’ Facebook posts.
BookScout, the book-centric Facebook application from publisher Random House, announced the addition of seasonal book recommendations, as well as the launch of a mobile app.
Facebook is constantly tweaking its News Feed algorithm, so users generally see the stories they will like, comment on, or share. Now the social network is starting to ask old News Feed users how interesting they find page posts in their News Feeds.
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.