Facebook is still the social network of choice among the U.S. work force, with 83 percent of respondents to a survey by social recruiting platform Jobvite having Facebook profiles, but Twitter and LinkedIn showed strong gains in 2012 versus 2011. Those Facebook, Twitter, and LinkedIn accounts are likely active, as well, as Jobvite also found that three-quarters of respondents were actively looking for or open to new jobs.
Ad targeting has become standard practice on Facebook, as advertisers can now point their messages toward people who are 25 years old, living in Miami, have been to college, and list baseball as an interest. Ziv Eliraz, CEO of social recruiting platform Zao, thinks employers can use similar tactics to target job ads to those who have work experience and education relevant to the positions.
When most people think of a social media site that’s tailored to job searching and recruitment, the obvious answer seems to be LinkedIn. However, Facebook is becoming more prominent in those arenas just by sheer volume. Many of the site’s 955 million users are eager to connect their job applications to their profiles, according to Susan Vitale, chief marketing officer of recruitment platform iCims. Vitale told AllFacebook that through iCims’ technology, more people are tying their application to their Facebook pages than their LinkedIn profiles.
Although LinkedIn is still king when it comes to finding jobs through social networking, Facebook might make some waves soon with a job search feature. A Dow Jones Newswires reporter recently heard that Facebook is planning to launch its own job board, aggregating listings from third-party providers.
A total of 92 percent of U.S. companies use social networks and social media to recruit talent, up from 78 percent five years ago, according to new research from recruitment platform Jobvite, which also found that although LinkedIn remains dominant in the sector, Facebook and Twitter continue to make inroads.
Facebook, the U.S. Department of Labor and an an array of non-profits have launched an initiative to help people find work through social media.
Coaches use Facebook for half of their recruiting interactions.
Police officers in Indiana are using Facebook to recruit new employees.
Facebook is part of recruitment at three out of every four companies surveyed by Valut.