Real-time marketing platform Shift announced Tuesday that it finalized a $6 million series-B funding round, led by DN Capital.
The Nitrogram 50, a list of the 50 most popular brands on Facebook-owned photo- and video-sharing network Instagram, went live to the public Monday, with athletic apparel and footwear giant Nike topping the charts by a wide margin.
Facebook Vice President of Global Marketing Solutions Carolyn Everson touched upon several topics in a conversation with Ad Age, including the future of right-hand-side ads, the social network’s mobile advertising prospects, potential advertising on Facebook-owned photo-sharing network Instagram, and possible monetization of Facebook’s new hashtags.
While other Facebook page-management utilities track engagement and metrics in real-time, trying to figure out which posts to promote (and when) is still somewhat of an inexact science. Recently launched out of beta, PropelAd aims to take the guesswork out of promoting posts. The platform recommends to page administrators when posts should be promoted.
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
Facebook loves the Harlem Shake, and we don’t just mean the company’s employees. Various renditions of the dance are plentiful both on YouTube and Facebook. Unmetric and the Shorty Awards recently took a look at how the Harlem Shake spread throughout both sites in an infographic, posted on Mashable. While Jeff Gordon’s version rocked YouTube, the dances done by Lego, Beats by Dre, and Nerium Int. were among the most popular on Facebook.
In January 2010, Facebook had just 337 million users — a figure that has ballooned to roughly 1 billion this year. While Facebook is still most popular in the U.S., the social network has grown in leaps in bounds in countries such as Brazil and India over the past three years. An infographic from Socialbakers illustrates how the demographics of Facebook have changed since 2010.
Energy drink Red Bull did not see a direct sugar rush in terms of likes for its Facebook page as a result of its Red Bull Stratos project, which featured daredevil Felix Baumgartner successfully jumping to Earth from the stratosphere, but the like total for Baumgartner’s Facebook page shot into the stratosphere, and the Red Bull Stratos Facebook page saw robust growth, as well, according to sister site AllFacebook Stats.
Consolidation of Facebook-related companies made its way across the pond, as Ireland-based Facebook marketing firm Betapond announced its acquisition of U.K.-based application developer iPlatform, as reported by TechCrunch.
San Francisco Giants player Tim Lincecum and his sponsor Red Bull are using Facebook Places in a new promotion on the streets of San Francisco.