Red Bull

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook’s Carolyn Everson On Right-Hand-Side Ads, Mobile, Instagram, And Hashtags

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Facebook Vice President of Global Marketing Solutions Carolyn Everson touched upon several topics in a conversation with Ad Age, including the future of right-hand-side ads, the social network’s mobile advertising prospects, potential advertising on Facebook-owned photo-sharing network Instagram, and possible monetization of Facebook’s new hashtags.

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INFOGRAPHIC: How The Harlem Shake Shook Up Facebook, YouTube

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Facebook loves the Harlem Shake, and we don’t just mean the company’s employees. Various renditions of the dance are plentiful both on YouTube and Facebook. Unmetric and the Shorty Awards recently took a look at how the Harlem Shake spread throughout both sites in an infographic, posted on Mashable. While Jeff Gordon’s version rocked YouTube, the dances done by Lego, Beats by Dre, and Nerium Int. were among the most popular on Facebook.

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INFOGRAPHIC: Facebook’s Development In Three Years

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In January 2010, Facebook had just 337 million users — a figure that has ballooned to roughly 1 billion this year. While Facebook is still most popular in the U.S., the social network has grown in leaps in bounds in countries such as Brazil and India over the past three years. An infographic from Socialbakers illustrates how the demographics of Facebook have changed since 2010.

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The Red Bull Stratos Project: How A Jump From The Stratosphere Affected Facebook Pages’ Likes

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Energy drink Red Bull did not see a direct sugar rush in terms of likes for its Facebook page as a result of its Red Bull Stratos project, which featured daredevil Felix Baumgartner successfully jumping to Earth from the stratosphere, but the like total for Baumgartner’s Facebook page shot into the stratosphere, and the Red Bull Stratos Facebook page saw robust growth, as well, according to sister site AllFacebook Stats.

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