How effective are certain channels are when it comes to driving traffic to publisher sites? The answer is a bit complicated. Good thing for you, VigLink recently gathered some excellent data to share on that specific topic. Allow me to break it down by focusing on three social media insights you really need to know.
Brands on Facebook striving for engagement would be wise to heed the power of videos, as a recent study by Shareaholic found that post-click engagement with Facebook posts trailed far behind the results delivered by YouTube, and also lagged behind Google Plus, LinkedIn, and Twitter.
Facebook saw its referral traffic to a group of more than 200,000 websites with over 250 million monthly unique visitors rise 48.85 during the fourth quarter of 2013 when compared with the third quarter, for an increase of 5.07 percentage reports, according to the latest figures from Shareaholic.
A total of 47 percent of Facebook users get news on the social network, trailing Reddit (62 percent) and Twitter (52 percent), but due to the size of its user base, when looking at U.S. adults overall, Facebook blows away its social network competition, with 30 percent getting news from the site, and YouTube coming in a distant second, at 10 percent, according to the latest study from Pew Research Center.
Facebook Signs Letter Seeking More Transparency From Federal Government On National Security Data Requests
Facebook was among the more than 60 companies, investors, civil-liberties groups, and trade groups to sign a letter to top federal government officials requesting the ability to disclose more information about data requests related to national security, Time reported, as fallout from the National Security Agency’s Prism initiative continues.
Companies that use Business Wire to release information to the media can now track how their content performed on Facebook and other social media platforms with the media-distribution company’s addition of Social Media Monitoring Reports from social analytics platform Nuvi.
Facebook is working to correct a pair of bugs, with one affecting users’ ability to display events they are attending on their Timelines, and the other preventing them from viewing their search histories on the social network. UPDATE: The bug affecting search histories has been corrected, according to Facebook.
Facebook employees love to take part in Reddit AMA (Ask Me Anything) sessions. Tuesday, Facebook Product Engineer Bob Baldwin (as well as Joel Seligstein, who works on mobile) took on Redditors asking about Facebook’s Android application, the dislike button, and the future of the company.