Brands on Facebook striving for engagement would be wise to heed the power of videos, as a recent study by Shareaholic found that post-click engagement with Facebook posts trailed far behind the results delivered by YouTube, and also lagged behind Google Plus, LinkedIn, and Twitter.
Facebook announced at the Game Developers Conference in San Francisco that an average of 375 million people play Facebook-connected games each month, and that the social network’s Web and mobile applications send a daily average of 735 million referrals to games.
STUDY: Users Who Arrive At News Sites Via Facebook Spend Less Time, View Fewer Pages, Return Less Often
Facebook’s efforts to cozy up to media organizations appear to be timely, as Internet users who arrive at the 26 news websites analyzed in a new study from Pew Research Center via directly typing in those sites’ URLs or via bookmarks spend far more time on those sites, view more pages, and return more times per month.
Should job recruiters incorporate Facebook into their social recruiting efforts? The answer is an emphatic yes, according to Work4 Labs, a major player in that field, and Work4 Labs illustrated why, in infographic form.
Facebook’s emphasis on becoming a mobile company is paying off in terms of referrals, as Shareaholic reported that referrals to its network of more than 200,000 sites from Facebook mobile skyrocketed 197 percent in January compared with last September.
Facebook still dominated among social networks driving users to retail sites in the fourth quarter of 2013, but it continues to face growing threats from both Pinterest and, surprisingly, Tumblr, according to results from the Q4 2013 Social Media Intelligence Report from Adobe, released Monday.
Facebook saw its referral traffic to a group of more than 200,000 websites with over 250 million monthly unique visitors rise 48.85 during the fourth quarter of 2013 when compared with the third quarter, for an increase of 5.07 percentage reports, according to the latest figures from Shareaholic.
Facebook announced Wednesday that the redesigned like and share buttons it introduced last month are now available to all pages, and that page administrators can now adjust the width of embedded posts to anywhere from 330 pixels to 750 pixels.
Facebook’s redesigned like and share buttons helped contribute to a 47.44 percent rise in referrals driven by the social network to publishers in November, and Facebook saw its share of referrals skyrocket by 169.88 percent between November 2012 and October 2013, according to an analysis of more than 200,000 publishers reaching more than 250 million unique monthly visitors, by Shareaholic.