Facebook continued its series of studies with strategic agency Firefly Millward Brown with a look at newlyweds on the social network, finding that most of them are focused on planning and saving for their futures.
Is there a change in Facebook users’ habits after they become engaged (as in engaged to each other, not to content on the social network)? Yes, according to Facebook, which said in a post on the Facebook for Business page that engaged men send 1.4 times more messages than average male users between the ages of 20 and 30, and they are also responsible for 1.2 times more wall posts and 1.2 times more check-ins. And engaged women upload 1.3 times more photos than average female users aged 20 through 30, and they also account for 1.4 times more check-ins and 1.3 times more wall posts.
Happy anniversary, from Facebook: The social network announced the launch of a new anniversary story feature, in which users who have shared the dates of their relationships or weddings will receive a congratulatory message from Facebook on that day, as well as the opportunity to share collections of up to five photos in which both members of the couple are tagged.
If you think the only way to win on Facebook is by mastering cat memes, you’re wrong. Although many believe writing is a dead art online (thanks to content mills), at least one company is proving that misguided mentality wrong with an advertising campaign that hinges on clever, creative copy: A.1. Original Sauce.
Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine their strategies, and the new Audience Insights tool will begin rolling out to U.S. users of Ads Manager Thursday, with access outside of the U.S. to be added “in the coming months.”
Some Facebook iOS users who installed the social network’s most recent update, version 7.0, received access to a new feature, Highlights, under a new tab, People.
Location, demographic, interests, and behaviors — these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks, and the social network also announced in a post on the Facebook for Business page that its partner categories targeting options will be added to its ads create tool.
Breaking up is hard to do, but for many Facebook users, their friends rally around them to provide comfort immediately after the change in their relationship statuses, according to the final installment in the Valentine’s Day series by the Facebook Data Science Team.
What happens to status updates before and after two Facebook users enter into relationships? The Facebook Data Science Team was on the case as part of its series on love and Facebook for Valentine’s Day week.