With Valentine’s Day coming up Friday, Facebook provided some statistics to help marketers on the social network take full advantage of the holiday.
Facebook’s sponsored stories have seen their highs and lows, with the lowest low occurring when the ad unit became the subject of a class-action lawsuit, but sponsored stories will be history after April 9, according to a list of breaking changes to Facebook’s ads application-programming interface published on the social network’s platform roadmap.
Can the closeness of the mutual friends of both participants in a romantic relationship help determine the strength of that relationship? A study by Cornell University Computer Scientist Jon Kleinberg and Facebook Engineer Lars Backstrom sought to find out.
It’s probably not surprising that when Facebook users are 21, most of their friends are also in that same age bracket. It’s also not a shocker to say that men talk about sports on Facebook more than women. But how do trends change over time? Do 30-year-olds tend to talk about health more than new high-school graduates? A highly visual set of data from Wolfram Alpha brings Facebook’s social graph to life, showing how people connect and relate to each other on the social network.
Not everyone is a fan of Facebook’s post-sorting algorithm, which determines News Feed placement based on with whom users would be most likely to engage. But if you’re trying to see more of your best friend’s Facebook posts, or fewer from a habitual oversharer, there is a way to set these preferences.
Even though Facebook’s privacy settings change often, a study by Carnegie Mellon University shows that more users are becoming better at keeping sensitive information off the social network. According to a study of more than 5,000 Facebook profiles, fewer users are making public information such as date of birth and political affiliation. However, confusion over Facebook’s privacy settings has led to an increase in posting of interests such as favorite movies, books, and music — as well as sharing to applications and advertisers.
Facebook continues to talk up its recently introduced graph search, yet only a fraction of its users — “hundreds of thousands” of its 1 billion-plus monthly active users — can access the feature, with countless others having been wait-listed since graph search debuted in beta last month.
For Facebook users who aren’t in relationships right now, but wouldn’t mind hooking up with friends, On the Rebound points out three single Facebook connections who would likely be interested. Taking into account Facebook’s application-programming-interface data, users’ relationship history, and advice from several relationship experts, On the Rebound determines which Facebook friends would be ready for flings.