Social marketing and compliance monitoring on the same platform? The partnership between social relationship platform provider Shoutlet and social business governance provider Actiance, announced Thursday, will make that combination a reality.
Facebook is testing a new application, but unless you’re a celebrity or you manage social media for one, you won’t be included in the social network’s test pool.
Facebook page administrators who have enabled the replies feature for comments on their pages now have the choice between viewing those comments via Facebook’s ranked comments (the most engaging comments to the top of comment threads), which moves the most engaging comments to the top of comment threads, or by recent activity, which displays them in chronological order.
Reports continue to circulate that Facebook’s mobile applications are draining the batteries of users’ devices, so Kevin Purdy, who writes the Mobilize! blog for IT World, reminded readers of an old solution — using Facebook’s mobile site as an alternative to its apps.
Facebook Journalism Program Manager Vadim Lavrusik and Scott Hershkowitz, who handles strategic partner development in sports and media for the social network, offered 12 best practices for media companies’ Facebook pages in a note on the Facebook + Media page.
Facebook updated its application-programming interface for developers, allowing them to incorporate the social network’s new replies feature and giving brands the opportunity to monitor and respond to replies to comments.
Facebook page administrators are being prompted to turn on the social network’s new replies feature for their pages, but the feature can be turned on for pages that don’t see the prompt below via the “manage permissions” section in the page admin panel.
As reported last week, Facebook announced Monday that it will launch new features for its comments section: Replies, which will allow page administrators and users to reply directly to comments, rather than having to post their own comments; and ranked comments, which will move the most engaging comments to the top of comment threads.
Facebook began testing a feature it referred to as threaded comments last November, as reported at the time by sister blog Inside Facebook, and now, according to reports, the social network is ready to take the feature, renamed replies, to the next level.