Here’s how to measure return on investment in Facebook and optimize your strategy accordingly.
How To Prescribe A Return On Investment In Facebook
Reports
Mediabistro Event
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Build a Social Business with the Digital Producer at Anderson Cooper 360°
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. Facebook And Yahoo Test 6 Degrees Of Separation
Facebook and Yahoo are studying the social network to test the theory that we are all connected through six degrees of separation.
Shame On Who? Parents Crave Facebook Popularity, Too
Parents crave the popularity stamp on Facebook as much as their kids, and are just as willing to let slip personal information in order to attain such social status.
REPORT: Facebook Ads Surge Despite Lag In ROI
Despite lagging return on investment, advertisers continue to pour an increasing amount of their advertising expenditures into Facebook.
Facebook Sponsored Stories Increase CTR By 46%
A new reports suggests that Facebook’s sponsored stories provide a dramatic performance boost for advertisers.
REPORT: Hey, Scientists, Get On Facebook!
Scientists are urging one another to get on Facebook to conduct research and engage with the public about their work.
Is Facebook Good Or Bad For Students? Debate Roils On
Whether Facebook has a positive or negative effect on students depends upon who you ask.
The 5 Golden Facebook Engagement Metrics
Marketers make the most of Facebook when they remember it’s a two-way communication channel. Here are five ways to do engage fans in dialogues, culled from a white paper Buddy Media released on Saturday.
Facebook Responds To Complaints At Varying Pace
You might have to wait a long time to hear back from Facebook after reporting inappropriate content or filing a complaint — at least until the social network increases its staffing and possibly infrastructure in this area of the business.
Facebook Stores Get Same Sales Rates As Websites
Facebook stores have the same sales conversion rates as their counterparts elsewhere online.
