Here’s how to measure return on investment in Facebook and optimize your strategy accordingly.
Facebook and Yahoo are studying the social network to test the theory that we are all connected through six degrees of separation.
Parents crave the popularity stamp on Facebook as much as their kids, and are just as willing to let slip personal information in order to attain such social status.
Despite lagging return on investment, advertisers continue to pour an increasing amount of their advertising expenditures into Facebook.
A new reports suggests that Facebook’s sponsored stories provide a dramatic performance boost for advertisers.
Scientists are urging one another to get on Facebook to conduct research and engage with the public about their work.
Whether Facebook has a positive or negative effect on students depends upon who you ask.
Marketers make the most of Facebook when they remember it’s a two-way communication channel. Here are five ways to do engage fans in dialogues, culled from a white paper Buddy Media released on Saturday.
You might have to wait a long time to hear back from Facebook after reporting inappropriate content or filing a complaint — at least until the social network increases its staffing and possibly infrastructure in this area of the business.
Facebook stores have the same sales conversion rates as their counterparts elsewhere online.