Facebook stores have the same sales conversion rates as their counterparts elsewhere online.
Four out of every five affluent Generation Y adults logs on to Facebook daily, and many of them go to the site to engage with brands, according to L2 Think Tank.
Facebook can help motivate fitness seekers to perform better, according to a research study by Derek Foster, Conor Linehan and Shaun Lawson at the U.K. University of Lincoln’s Social Computing Research Center.
If clickthroughs are a marketer’s end goal, then Facebook postings need more Twitterification, according to a study by Social Twist. Either make links a greater proportion of page content or revamp your whole online game plan.
One out of every ten Facebook friends could be a bot within five years, predicts the Gartner Group.
The Lancet medical journal published a case study suggesting that Facebook triggered an 18-year-old man’s asthma attack.
Do you have access to Facebook at work? If you do, you might be one of the lucky ones. Research by Internet security company, Webroot, found more small to medium-sized businesses are creating Internet policies to prevent workers from going on social media sites during the 9-to-5 slog.
Researchers at the Australian Psychological Society (APS) polled 1834 adults to see how they used social networking sites. The survey found “online social networking increases, rather than reduces, face-to-face socializing.”
Why are you friends with your friends? Is it because they share the same racial background as you? Or because they are of the same ethnicity as you? Or is it for an entirely different reason? With the help of Facebook, researchers have found a new way of looking at frienships, and their findings may surprise you.
A new study finds the times that Facebook users are most active on the site.