Facebook chief technology officer Mike Schroepfer issued the social network’s strongest response to date to the controversy over a 2012 study in which the News Feeds of 689,003 randomly selected Facebook users were manipulated in terms of positive or negative stories to gauge their emotional effects, promising in a Newsroom post that changes would be made to the way Facebook conducts research, including clearer guidelines, review teams, training, and a portal for all of the company’s research.
Madison Avenue and Menlo Park continued to get closer, as news of Instagram’s one-year pact with ad agency Omnicom was followed by the announcement that Mondelez International, a manufacturer of snacks and candy, reached an advertising agreement with Facebook.
Facebook launched a new page, Research Publications at Facebook, which serves as a portal for scientific papers by Facebook staffers and other researchers.
Facebook has allowed advertisers to incorporate polls into their sponsored stories since late 2011, but some readers are seeing a new variation that incorporates a sliding scale, rather than multiple choice answers.
Facebook’s new search engine, graph search, is every amateur stalker’s dream. Many posts already discussed the new feature for personal use, dating, and marketing, and dozens of others explained about graph search optimization.
Facebook announced the 12 winners and 30 finalists of its fellowship program, which supports PhD students working on research in the areas of social web and technology.
Beware: The socialbots are coming. These fake profiles mimic real people on Facebook but are actually computer programs that harvest private data from users, and expose them to other security risks.
While Facebook provides a highly effective advertising platform, email marketing still provides a more effective way to acquire customers, says an analyst at Forrester Research.
The average like on a Facebook event posting drives $1.34 in ticket sales, compared to 80 cents per Tweet, according to Eventbrite’s analysis of 11 million tickets sold in 2010.
Facebook increase self-esteem among students at Cornell University.