Research - AllFacebook

Research Publications At Facebook Page Launches

David Cohen — Fri, 17 May 2013 11:14:07 +0000

Facebook launched a new page, Research Publications at Facebook, which serves as a portal for scientific papers by Facebook staffers and other researchers.

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Facebook Testing Sliding Scale Responses To Research Polls In Sponsored Stories?

David Cohen — Tue, 29 Jan 2013 11:09:17 +0000

Facebook has allowed advertisers to incorporate polls into their sponsored stories since late 2011, but some readers are seeing a new variation that incorporates a sliding scale, rather than multiple choice answers.

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Four Things Marketers Can Do With Facebook Graph Search

Guest Writer — Fri, 25 Jan 2013 10:55:10 +0000

Facebook’s new search engine, graph search, is every amateur stalker’s dream. Many posts already discussed the new feature for personal use, dating, and marketing, and dozens of others explained about graph search optimization.

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Facebook Reveals Fellowship Program Winners, Finalists

David Cohen — Fri, 17 Feb 2012 11:00:53 +0000

Facebook announced the 12 winners and 30 finalists of its fellowship program, which supports PhD students working on research in the areas of social web and technology.

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Beware: Socialbots Successfully Infiltrate Facebook

David Cohen — Wed, 02 Nov 2011 12:54:07 +0000

Beware: The socialbots are coming. These fake profiles mimic real people on Facebook but are actually computer programs that try to harvest private data from users, and expose them to other security risks.

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Forrester Says Facebook Commerce Won't Take Off

Jackie Cohen — Fri, 08 Apr 2011 23:30:13 +0000

While Facebook provides a highly effective advertising platform, commerce on the social network might not take off, according to a report by Sucharita Mulpuru, an analyst at Forrester Research.
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REPORT: Facebook Like Drives $1.34 In Ticket Sales

Jackie Cohen — Wed, 16 Mar 2011 12:44:23 +0000

The average like on a Facebook event posting drives $1.34 in ticket sales, compared to 80 cents per Tweet.
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STUDY: Facebook Boosts Cornell Students' Self Esteem

Jackie Cohen — Tue, 01 Mar 2011 11:30:57 +0000

Facebook can increase self-esteem among college students, according to a study by Cornell University.
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STUDY: Students With Largest Friend Lists Feel Stress

Jackie Cohen — Wed, 16 Feb 2011 14:18:29 +0000

Research suggests people with the biggest lists of contacts on Facebook are likeliest to feel stressed out by the website.
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Facebook Boosts Fitness Through Positive Social Pressure

Jackie Cohen — Tue, 14 Dec 2010 13:56:26 +0000

Fitness gurus often recommend finding a workout partner to stay motivated, and now we’ve unearthed a study showing how Facebook can supply that same type of positive peer pressure.
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Facebook Study Reveals Why We Friend Each Other

Natasha Murashev — Thu, 28 Oct 2010 18:09:51 +0000

Why are you friends with your friends? Is it because they share the same racial background as you? Or because they are of the same ethnicity as you? Or is it for an entirely different reason? Previous research on this topic focused on the these obvious aspects of people’s background to learn how we choose who we’re friends with. However, with the help of Facebook, researchers have found a new way of looking at frienships, and their findings may surprise you.
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Facebook's Ad Revenue To Surpass $1.2 Billion This Year

Nick O'Neill — Mon, 16 Aug 2010 18:26:02 +0000

A new report from eMarketer yesterday suggests that over $1.2 billion will be spent on advertising on Facebook. That spending accounts for the vast majority of the $1.68 billion that will be spent on advertising across all social networks. The rapid growth illustrates a number of things however the most obvious is that Facebook is completely dominating social advertising expenditures as well as that 2010 may just be the year that social media advertising becomes more mainstream. eMarketers projections also suggests that at the current rate, social network advertising will not generate the breakthrough revenues that Facebook is in search of.
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Announcing Our Upgraded Facebook Statistics Tools

Nick O'Neill — Tue, 20 Jul 2010 19:20:12 +0000

A few months ago the AllFacebook statistics tools that I originally built myself stopped working. The reason was that I had effectively crashed a bunch of servers and resulting from database tables that were storing too much data. While there were technical issues that I could go into detail about, I’ll save you the detail and let you know that we now have a dramatically upgraded set of statistics tools which are tracking over 1.4 million Facebook applications and approximately 8 million Facebook Pages. You can view them here.
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On The Facebook Platform The Long Tail Is Non-Existent

Nick O'Neill — Fri, 11 Jun 2010 17:53:34 +0000

Want to know how the Facebook Platform is currently performing? One of the best indicators is the application distribution based on the number of daily active users (DAUs). While the historical shift of this is also important, we thought we’d take a moment to provide an approximate snapshot of the current Facebook Platform. While DAUs change from day to day, this chart should provide a greater understanding of the current distribution of applications.
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Report: Facebook Pages Create More Loyal Customers

Bilal Hameed — Fri, 19 Feb 2010 18:06:13 +0000

Researchers at Rice University have published a report that examines the dollar value of Facebook fans on the sales of Dessert Gallery (DG), a Houston-based bakery and cafe chain. The study found that Facebook fans became more loyal customers.
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