Why are you friends with your friends? Is it because they share the same racial background as you? Or because they are of the same ethnicity as you? Or is it for an entirely different reason? With the help of Facebook, researchers have found a new way of looking at frienships, and their findings may surprise you.
A new report from eMarketer yesterday suggests that over $1.2 billion will be spent on advertising on Facebook. That spending accounts for the vast majority of the $1.68 billion that will be spent on advertising across all social networks. The rapid growth illustrates a number of things however the most obvious is that Facebook is completely dominating social advertising expenditures as well as that 2010 may just be the year that social media advertising becomes more mainstream. eMarketers projections also suggests that at the current rate, social network advertising will not generate the breakthrough revenues that Facebook is in search of.
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A few months ago the AllFacebook statistics tools that I originally built myself stopped working. The reason was that I had effectively crashed a bunch of servers and resulting from database tables that were storing too much data. While there were technical issues that I could go into detail about, I’ll save you the detail and let you know that we now have a dramatically upgraded set of statistics tools which are tracking over 1.4 million Facebook applications and approximately 8 million Facebook Pages. You can view them here.
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Want to know how the Facebook Platform is currently performing? One of the best indicators is the application distribution based on the number of daily active users (DAUs). While the historical shift of this is also important, we thought we’d take a moment to provide an approximate snapshot of the current Facebook Platform. While DAUs change from day to day, this chart should provide a greater understanding of the current distribution of applications.
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Researchers at Rice University have published a report that examines the dollar value of Facebook fans on the sales of Dessert Gallery (DG), a Houston-based bakery and cafe chain. The study found that Facebook fans became more loyal customers.
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A Facebook research project has been included in list of funded projects that according to GOP were a total waste of money. The GOP produced report marked the first anniversary of the Stimulus package, formerly known as the American Recovery and Reinvestment Act of 2009.
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In celebration of Valentine’s Day, Facebook has released some interesting findings about how positive or negative people are, based on their profile relationship status. Since Sep 8, 2007, Facebook’s Data Scientists have been studying a user metric called the USA Gross National Happiness Index which was used in this latest analysis.
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A whopping 39 percent of Facebook users in the U.S., U.K., and Australia have already donated money or goods to the relief efforts in Haiti according to a joint survey between Facebook and Nielsen. The vast majority of these users, approximately 32 percent, have donated money, whereas 3 percent have donated goods. Approximately 3 percent have donated both goods and money.
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While Facebook’s revenue is reportedly going to surpass $500 million this year, it’s still a fraction of the revenue from large, publicly traded tech giants. For example Google generated over $21.7 billion last year, a large portion of which came from their self-serve advertising platform. Facebook has a long way to go before they hit $21.7 billion but if a new report published by eMarketer is correct, Facebook should have a good shot at getting there.
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The Facebook data team has published an interesting note about some research they’ve conducted which explores whether or not Facebook is in fact increasing the size of our networks. While Facebook has become an extremely efficient communication tool, does it help us stay in contact better with our existing contacts or is it more efficient at expanding our networks? The results are interesting. According to Facebook, “while the average Facebook user communicates with a small subset of their entire friend network, they maintain relationships with a group two times the size of this core.”
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