Want to know how the Facebook Platform is currently performing? One of the best indicators is the application distribution based on the number of daily active users (DAUs). While the historical shift of this is also important, we thought we’d take a moment to provide an approximate snapshot of the current Facebook Platform. While DAUs change from day to day, this chart should provide a greater understanding of the current distribution of applications.
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Researchers at Rice University have published a report that examines the dollar value of Facebook fans on the sales of Dessert Gallery (DG), a Houston-based bakery and cafe chain. The study found that Facebook fans became more loyal customers.
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A Facebook research project has been included in list of funded projects that according to GOP were a total waste of money. The GOP produced report marked the first anniversary of the Stimulus package, formerly known as the American Recovery and Reinvestment Act of 2009.
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In celebration of Valentine’s Day, Facebook has released some interesting findings about how positive or negative people are, based on their profile relationship status. Since Sep 8, 2007, Facebook’s Data Scientists have been studying a user metric called the USA Gross National Happiness Index which was used in this latest analysis.
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A whopping 39 percent of Facebook users in the U.S., U.K., and Australia have already donated money or goods to the relief efforts in Haiti according to a joint survey between Facebook and Nielsen. The vast majority of these users, approximately 32 percent, have donated money, whereas 3 percent have donated goods. Approximately 3 percent have donated both goods and money.
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While Facebook’s revenue is reportedly going to surpass $500 million this year, it’s still a fraction of the revenue from large, publicly traded tech giants. For example Google generated over $21.7 billion last year, a large portion of which came from their self-serve advertising platform. Facebook has a long way to go before they hit $21.7 billion but if a new report published by eMarketer is correct, Facebook should have a good shot at getting there.
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The Facebook data team has published an interesting note about some research they’ve conducted which explores whether or not Facebook is in fact increasing the size of our networks. While Facebook has become an extremely efficient communication tool, does it help us stay in contact better with our existing contacts or is it more efficient at expanding our networks? The results are interesting. According to Facebook, “while the average Facebook user communicates with a small subset of their entire friend network, they maintain relationships with a group two times the size of this core.”
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Yesterday I began doing some research to determine if there was a shift taking place among top Twitter users and Facebook users given the new Facebook design. I was trying to determine the most effective barometer of user influence across both sites and the only thing I could come up with was a comparison of the top users on each site. After a couple hours I had broken down the top 50 Twitter users and top 50 Facebook public profiles to determine how the two sites stack up against each other.
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According to the Telegraph, Facebook announced at Davos that it will be rolling out a new service to provide real-time research for companies looking to test “the appeal of new products. Companies will be able to pose questions to specially selected members” based on their profile information. The new service is a substitute for expensive and time-consuming focus groups that many product oriented companies invest in.
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Jesse Farmer led me to a pretty interesting report this morning title “Feed Me: Motivating Newcomer Contribution in Social Network Sites“. The report is a collaboration between Cameron Marlow and Thomas Lento, researchers at Facebook, and Moira Burke of Carnegie Mellon University. The purpose of the report is to explore what motivates users on Facebook to become more active. Below I’ve listed out the hypotheses, testing methods, and the findings.
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