According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.
Nothing tells potential diners about restaurants as effectively as their menus do, so Facebook announced an easier way for restaurants in the U.S. and Canada to add their menus to their pages via the SinglePlatform online listings service from email marketing provider Constant Contact.
Reviews from Facebook users have been incorporated into Predict-it, which bills itself as “The Satisfaction Engine” and aims to rank companies and services by how likely users are to be satisfied by them.
Restaurant group Landry’s — parent company of chains including Claim Jumper, McCormick & Schmick, Morton’s, Rainforest Café, and Saltgrass — teamed up with Facebook gifting application eGifter to add the ability for groups of Facebook friends to contribute to gift cards.
Fast casual restaurant chains giving away lunch is far from a new concept, but the giveaways are usually tied to purchases. In the case of a sweepstakes created by Cosi and brand loyalty and engagement platform PunchTab, winners are rewarded for sharing the sweepstakes and other special offers via Facebook, Twitter, Pinterest, and mobile check-ins.