Restaurant group Landry’s — parent company of chains including Claim Jumper, McCormick & Schmick, Morton’s, Rainforest Café, and Saltgrass — teamed up with Facebook gifting application eGifter to add the ability for groups of Facebook friends to contribute to gift cards.
Fast casual restaurant chains giving away lunch is far from a new concept, but the giveaways are usually tied to purchases. In the case of a sweepstakes created by Cosi and brand loyalty and engagement platform PunchTab, winners are rewarded for sharing the sweepstakes and other special offers via Facebook, Twitter, Pinterest, and mobile check-ins.
Restaurants’ Mobile Facebook Pages Integrated With OpenTable; Listings Added To Mobile Pages For TV Shows, Movies
A study of the impact of mobile and social media habits of more than 6,500 U.S. consumers when making decisions on retail purchases or restaurants found that nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
We’ve established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does it best? The recently released Unmetric Fast Food Report shows that Burger King and McDonald’s excel on Facebook.
A case study about a Hilton Head Island restaurant that was considering shutting down until a marketing campaign saved them.