More companies are putting more importance on having a Facebook presence, but which industries have seen the most growth in terms of pages and fans? Analytics company Socialbakers crunched the numbers from July through September (the third quarter of the year), finding that health and travel were the kinds of Facebook pages being set up the most. Pages regarding health and alcohol saw the greatest gains in terms of fans.
We caught up with Chad Wittman, founder of EdgeRank Checker, to see what factors are affecting the drop in impressions for Facebook pages — whether fans aren’t sharing anymore, content is less engaging, ads are crowding out organic content, or other factors.
Facebook is dominant as a source of traffic for online retailers, and shoppers who enter retail sites via Facebook browse more pages and make more total purchases, but shoppers driven to those sites via Pinterest spend more money, according to an analysis of nearly 700 million shopping sessions on leading U.S. retail sites by ecommerce personalization provider RichRelevance.
Only 30 of the top 500 online retailers, or just 6 percent, have added the option of logging in with Facebook to their account-creation process, and of those 30, 30 percent are shooting themselves in the foot by requiring users to create separate password for their sites, according to the results of a new study from Sociable Labs.
Which three words are music to the ears of retailers and poison to the ears of kids? Back to school. Those words are also music to the ears of social gifting application Wrapp, which added a host of brands featuring related products.
Facebook commerce platform Payvment launched its first major initiative since the resignation of CEO Christian Taylor last month, announcing the beta release of product discovery destination Lish.com.
According to Facebook advertising platform Nanigans, retail is the highest-spending sector in online advertising, projected to represent 22 percent of all online ad spending in 2012 after growing 24 percent during the year.
Facebook and Walmart have been in the news this week for comical reasons. Now the heads of the two companies are meeting this week at Walmart headquarters in Bentonville, Ark., in an effort to bolster their relationship.
A study of the impact of mobile and social media habits of more than 6,500 U.S. consumers when making decisions on retail purchases or restaurants found that nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
The latest attempt to quantify what a Facebook like is worth comes from Forrester Research, which ran case studies on four prominent brands — Best Buy, BlackBerry, Walmart, and Coca-Cola — to determine how likes result in purchases, consideration, or recommendations.