Retail - AllFacebook

Health, Alcohol, Consumer Goods Are The Fastest-Growing Industries On Facebook

Justin Lafferty — Wed, 28 Nov 2012 18:48:10 +0000

More companies are putting more importance on having a Facebook presence, but which industries have seen the most growth in terms of pages and fans? Analytics company Socialbakers crunched the numbers from July through September (the third quarter of the year), finding that health and travel were the kinds of Facebook pages being set up the most. Pages regarding health and alcohol saw the greatest gains in terms of fans.

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Is Facebook Meddling With Your News Feed Exposure?

Dennis Yu — Wed, 03 Oct 2012 15:36:22 +0000

We caught up with Chad Wittman, founder of EdgeRank Checker, to see what factors are affecting the drop in impressions for Facebook pages — whether fans aren’t sharing anymore, content is less engaging, ads are crowding out organic content, or other factors.

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INFOGRAPHIC: Facebook Dominates Referral Traffic To Retail Sites; Pinterest Users Spend More

David Cohen — Tue, 11 Sep 2012 11:22:42 +0000

Facebook is dominant as a source of traffic for online retailers, and shoppers who enter retail sites via Facebook browse more pages and make more total purchases, but shoppers driven to those sites via Pinterest spend more money, according to an analysis of nearly 700 million shopping sessions on leading U.S. retail sites by ecommerce personalization provider RichRelevance.

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Report: Only 30 Of Top 500 Online Retailers Offer Login With Facebook

David Cohen — Mon, 10 Sep 2012 15:43:38 +0000

Only 30 of the top 500 online retailers, or just 6 percent, have added the option of logging in with Facebook to their account-creation process, and of those 30, 30 percent are shooting themselves in the foot by requiring users to create separate password for their sites, according to the results of a new study from Sociable Labs.

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Facebook Gifting App Wrapp Goes Back To School

David Cohen — Wed, 15 Aug 2012 16:23:19 +0000

Which three words are music to the ears of retailers and poison to the ears of kids? Back to school. Those words are also music to the ears of social gifting application Wrapp, which added a host of brands featuring related products.

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Payvment Puts New Face On Facebook Commerce With Beta Launch Of Lish.com

David Cohen — Tue, 14 Aug 2012 10:00:11 +0000

Facebook commerce platform Payvment launched its first major initiative since the resignation of CEO Christian Taylor last month, announcing the beta release of product discovery destination Lish.com.

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INFOGRAPHIC: How Retailers Advertise On Facebook

David Cohen — Mon, 30 Jul 2012 10:26:22 +0000

According to Facebook advertising platform Nanigans , retail is the highest-spending sector in online advertising, projected to represent 22 percent of all online ad spending in 2012 after growing 24 percent during the year.

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Facebook, Walmart To Explore Relationship Options

Justin Lafferty — Thu, 19 Jul 2012 17:25:21 +0000

Facebook and Walmart have been in the news this week for comical reasons. Now the heads of the two companies are meeting this week at Walmart headquarters in Bentonville, Ark., in an effort to bolster their relationship.

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INFOGRAPHIC: How Facebook Factors Into Decisions On Retail Purchases, Restaurants

David Cohen — Tue, 17 Jul 2012 15:28:20 +0000

A study of the impact of mobile and social media habits of more than 6,500 U.S. consumers when making decisions on retail purchases or restaurants found that nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.

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Report: Facebook Likes Must Lead Fans To Purchase, Consider, Recommend Brands

David Cohen — Wed, 09 May 2012 18:13:33 +0000

The latest attempt to quantify what a Facebook like is worth comes from Forrester Research, which ran case studies on four prominent brands — Best Buy , BlackBerry, Walmart, and Coca-Cola — to determine how likes result in purchases, consideration, or recommendations.

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Facebook Tests Online Redemption Codes In Offers

David Cohen — Wed, 09 May 2012 10:58:57 +0000

What took so long? Facebook is reportedly testing a new version of offers that includes redemption codes so that users can take advantage of the discounts or promotions being offered at online stores, as well as brick-and-mortar locations.

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Trending: Facebook Cash Mobs Boost Small, Local Businesses

Julie D. Andrews — Mon, 07 May 2012 11:04:14 +0000

Have you seen a Facebook post for a cash mob? We haven’t, but by the sounds of it, we sure would like to.

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Giving Gift Cards Via Facebook Is Good Karma

David Cohen — Mon, 30 Apr 2012 17:16:37 +0000

Wrapp may have thrown its hat into the U.S. gift card ring this morning, but it’s not the only player, as San Francisco-based Karma has been occupying the space since February.

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Wrapp Unwraps Facebook Gifting Service In U.S.

David Cohen — Mon, 30 Apr 2012 09:40:22 +0000

Swedish social gifting service Wrapp debuted in the U.S. today, touting partnerships with more than 25 retailers and the availability of free gift cards.

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8thBridge Graphite Social Commerce Platform Taps Facebook Open Graph Action Verbs

David Cohen — Tue, 24 Apr 2012 13:00:46 +0000

Social commerce provider 8thBridge announced the launch of its new Graphite platform today, including extensive incorporation of Facebook open graph action verbs.

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