
Monetate urges retailers to allow shoppers to log in via Facebook: 75 percent of online transactions that are launched but not completed fail because users abandon their online shopping carts.

Monetate urges retailers to allow shoppers to log in via Facebook: 75 percent of online transactions that are launched but not completed fail because users abandon their online shopping carts.

We sometimes forget people were social before social media came along; thinking of relationships as independent of technology can strengthen your business strategy. With that in mind, here’s how to achieve three key marketing objectives.

A survey of more than 100,000 smaller retailers found that nearly 40 percent use Facebook ads, and among them 70 percent said they would do so again.

If you manage a Facebook page for a company that sells things online, do you know which of your Facebook posts are getting the most sales?

ShopIgniter is announcing an upgraded commerce platform the day after we’ve learned of the demise of competitor Adgregate Markets.

We asked Wade Gerten, founder and chief executive officer of 8thBridge, what works and what doesn’t in social commerce.

The Gap, J.C. Penny, Nordstrom and Gamestop all closed storefronts on Facebook.

Sales with a limited time and scope can increase fan interest by 368 percent while also driving up revenue and customer loyalty.

What’s stopping Facebook commerce right now? The same kinds of security fears that people had when stores began opening up shops on the Internet.

With Valentine’s Day less than a week away, here are three ways to romanticize your Facebook shop and drive last-minute buyer traffic to your store in time to cash in on sales before the holiday.