According to Facebook advertising platform Nanigans, retail is the highest-spending sector in online advertising, projected to represent 22 percent of all online ad spending in 2012 after growing 24 percent during the year.
Facebook and Walmart have been in the news this week for comical reasons. Now the heads of the two companies are meeting this week at Walmart headquarters in Bentonville, Ark., in an effort to bolster their relationship.
A study of the impact of mobile and social media habits of more than 6,500 U.S. consumers when making decisions on retail purchases or restaurants found that nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
The latest attempt to quantify what a Facebook like is worth comes from Forrester Research, which ran case studies on four prominent brands — Best Buy, BlackBerry, Walmart, and Coca-Cola — to determine how likes result in purchases, consideration, or recommendations.
What took so long? Facebook is reportedly testing a new version of offers that includes redemption codes so that users can take advantage of the discounts or promotions being offered at online stores, as well as brick-and-mortar locations.
Have you seen a Facebook post for a cash mob? We haven’t, but by the sounds of it, we sure would like to.
Swedish social gifting service Wrapp debuted in the U.S. today, touting partnerships with more than 25 retailers and the availability of free gift cards.
Calling all shoppers:In a first of its kind, StyleMint, the social commerce brand launched by fashion mavens Mary-Kate and Ashley Olsen in collaboration with Beachmint, will live-stream a shopping event on its Facebook fan page tomorrow, April 20, at noon Eastern Time.