
What took so long? Facebook is reportedly testing a new version of offers that includes redemption codes so that users can take advantage of the discounts or promotions being offered at online stores, as well as brick-and-mortar locations.

What took so long? Facebook is reportedly testing a new version of offers that includes redemption codes so that users can take advantage of the discounts or promotions being offered at online stores, as well as brick-and-mortar locations.

Have you seen a Facebook post for a cash mob? We haven’t, but by the sounds of it, we sure would like to.

Wrapp may have thrown its hat into the U.S. gift card ring this morning, but it’s not the only player, as San Francisco-based Karma has been occupying the space since February.

Swedish social gifting service Wrapp debuted in the U.S. today, touting partnerships with more than 25 retailers and the availability of free gift cards.

Social commerce provider 8thBridge announced the launch of its new Graphite platform today, including extensive incorporation of Facebook open graph action verbs.

Calling all shoppers:In a first of its kind, StyleMint, the social commerce brand launched by fashion mavens Mary-Kate and Ashley Olsen in collaboration with Beachmint, will live-stream a shopping event on its Facebook fan page tomorrow, April 20, at noon Eastern Time.

Design-oriented retailer Fab.com has seen its referral traffic from Facebook double since upgrading for timeline, and its membership has shot up to 3.2 million from 1.8 million.

Are Facebook storefronts in danger of going the way of the cassette tape and the Beta VCR? Not so fast, according to Facebook commerce provider Ecwid.

Facebook commerce and marketing can even work for niche retailers and small businesses.

Monetate urges retailers to allow shoppers to log in via Facebook: 75 percent of online transactions that are launched but not completed fail because users abandon their online shopping carts.