With less than one week until Black Friday, and Cyber Monday shortly thereafter, Facebook application developer Woobox offered some tips on how brands on the social network can incorporate coupons into their promotional efforts.
How does advertising on Facebook impact the paid search marketing performances of brands? Significantly and positively, according to an analysis of a 2,500-plus-store retailer by Kenshoo, a Facebook Preferred Marketing Developer.
The most important time of the year is rapidly approaching for toy retailing giant Toys “R” Us, with the unofficial kickoff of the holiday shopping season on Black Friday, and the company announced a revamp of its ecommerce sites for the flagship brand and Babies “R” Us, including enhanced sharing on Facebook and other social networks.
Now that the Halloween costumes have been put away and all of the candy has been eaten, Thanksgiving is the next big holiday on tap, as well as the shopping frenzies that accompany the long weekend on Black Friday and Cyber Monday. How should brands on Facebook be preparing for the holiday?
The average like total for the top 100 U.S. Facebook pages of apparel and accessories retailers was 2.8 million, while that figure was 1.7 million for Europe, but it took at least 136,000 likes to crack the U.S. list, while 16,000 was enough for Europe, according to a recent study by social media management suite Campalyst.
Facebook’s cost per click dropped 40 percent over the past 12 months, while the click-through rate for advertising on the social network soared by 275 percent, and return on investment was up 58 percent, according to a study of some 131 billion Facebook ad impressions, 400 million unique visitors, more than 1 billion posts, and 4.3 billion engagements over the past 12 months by Adobe.