Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.
When it came to boosting its customer base during the holiday shopping season, apparel retailer Banana Republic didn’t monkey around, using Facebook’s lookalike audiences to achieve a return on ad spend that was four times higher than via other advertising channels.
It’s hard to come up with a more obvious call to action than “buy,” and Facebook announced Thursday that it is testing a buy call-to-action button with “a few small and midsized businesses in the U.S.”
Electronic payments provider Square, one of Facebook’s partners in its Facebook Fit initiative for small and midsized businesses, provided five tips for businesses eyeing electronic payments in a post on the Facebook for Business page.
Facebook reversed a trend of six consecutive quarters of declining market share in social logins, posting a 1.5 percent gain in the second quarter of 2014, according to customer-profile-management technology provider Janrain.
Social commerce solutions provider Easy Social Shop is trying to live up to the first word in its name with Wednesday’s announcement of a feature allowing merchants to create Facebook stores from pre-existing online stores with one click.
How can brands on Facebook reach people during the summer, when they are less likely to be in front of their computer screens or television sets and more apt to be out and about? The social network reminded marketers in a post on its Facebook for Business page that no matter where people are enjoying the warm weather, their mobile phones are likely with them.
Social selling service Soldsie successfully sold its prospects to investors, closing a $4 million series-A financing round this week, led by First Round Capital, which brought its total financing to $5.6 million.
Adobe added to its already-robust social marketing offerings with several announcements at its Adobe Summit EMEA 2014 digital marketing conference in London, including a beefed-up new release of Adobe Media Optimizer, new features for the Adobe Analytics portion of its Adobe Marketing Cloud, and the introduction of Adobe Experience Manager Communities designed around social learning and field/channel enablement.