retailers - AllFacebook

retailers - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Tue, 21 May 2013 14:13:32 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Yapyzal Allows Facebook Users To Make Purchases Directly Via Offers Without Leaving Site

Another social commerce tool that allows Facebook users to complete purchases without leaving the Facebook platform debuted this week with ePaymentAmerica’s launch of Yapyzal, which allows retailers to design, post, and share offers on Facebook and complete transactions via secure processing of credit-card and debit-card information.

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]]> David Cohen http://allfacebook.com/yapyzal_b117492#disqus_thread http://allfacebook.com/yapyzal_b117492 http://allfacebook.com/?p=117492 Wed, 15 May 2013 12:46:01 +0000 Target Cartwheel Aimed At Driving Facebook Users Into Stores

Retail giant Target teamed up with Facebook on the launch of Cartwheel, which debuted on beta Wednesday and is aimed at using the social network’s offers feature to drive shoppers into its stores.

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]]> David Cohen http://allfacebook.com/target-cartwheel_b117112#disqus_thread http://allfacebook.com/target-cartwheel_b117112 http://allfacebook.com/?p=117112 Thu, 09 May 2013 17:28:38 +0000 Isobar’s SeeItShopIt Brings Retailers’ Collections To Single Facebook News Feed Posts

Global digital agency Isobar announced the release of SeeItShopIt, which allows retailers to showcase collections of products within single posts that appear on Facebook users’ News Feeds.

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]]> David Cohen http://allfacebook.com/isobar-seeitshopit_b116929#disqus_thread http://allfacebook.com/isobar-seeitshopit_b116929 http://allfacebook.com/?p=116929 Wed, 08 May 2013 10:35:12 +0000 STUDY: Login With Facebook Implementation Double For European Retailers Vs. U.S.

Retailers in Europe have embraced the use of login with Facebook at a rate more than double that of their counterparts in the U.S., according to a study released Tuesday by Betapond, a Facebook Preferred Marketing Developer.

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]]> David Cohen http://allfacebook.com/betapond-europe-retailers-login-with-facebook_b116788#disqus_thread http://allfacebook.com/betapond-europe-retailers-login-with-facebook_b116788 http://allfacebook.com/?p=116788 Tue, 07 May 2013 14:32:30 +0000 Is Pinterest Cutting Into Facebook’s Market Share?

While marketers figure out how to convert sales on Facebook, it appears that Pinterest is beating the social network to the punch. New research from RichRelevance shows that Pinterest is starting to take up a bigger slice of the marketing pie among brands seeking conversions.

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]]> Justin Lafferty http://allfacebook.com/richrelevance-facebook-pinterest_b116044#disqus_thread http://allfacebook.com/richrelevance-facebook-pinterest_b116044 http://allfacebook.com/?p=116044 Fri, 26 Apr 2013 15:58:10 +0000 Facebook’s Partner Category Targeting: Is Your Head Spinning Yet? Recently, Facebook announced something called partner category targeting, which lets us run ads based on a user’s retail shopping behavior and other offline information.

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]]> Dennis Yu http://allfacebook.com/partner-category-targeting-is-your-head-spinning-yet_b115332#disqus_thread http://allfacebook.com/partner-category-targeting-is-your-head-spinning-yet_b115332 http://allfacebook.com/?p=115332 Tue, 16 Apr 2013 15:31:22 +0000 Report: Facebook Testing Targeted Ads Based On Users’ In-Store Purchases

Facebook is testing a new type of targeted advertising that will allow brands to market to users based on items they have purchased in stores, and it teamed up with data providers Epsilon, Acxiom, and Datalogix on the trial, according to a report in Ad Age.

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]]> David Cohen http://allfacebook.com/targeted-ad-test-epsilon-acxiom-datalogix_b111363#disqus_thread http://allfacebook.com/targeted-ad-test-epsilon-acxiom-datalogix_b111363 http://allfacebook.com/?p=111363 Fri, 22 Feb 2013 12:55:25 +0000 Kenshoo Social, Shoutlet Tout Results From Zappos Test Facebook Marketing Campaign

Online retailer Zappos ran a two-month test of an integrated Facebook marketing campaign with social marketing suite Kenshoo Social and cloud-based social marketing platform Shoutlet, and it resulted in some 85,000 visits to the Zappos website from a single Facebook page, as well as metrics that compared favorably with those achieved via other paid search and social marketing campaigns.

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]]> David Cohen http://allfacebook.com/kenshoo-social-shoutlet-zappos-test_b110191#disqus_thread http://allfacebook.com/kenshoo-social-shoutlet-zappos-test_b110191 http://allfacebook.com/?p=110191 Wed, 06 Feb 2013 11:42:28 +0000 UPDATED: Facebook Storefront Consolidation: Payvment Closing Up Shop, Directs Clients To Ecwid

Social commerce platform Payvment is shuttering its Facebook storefront business, but its clients will not be left in the cold, as the company reached an agreement with Facebook storefront provider Ecwid to allow Payvment users to transfer their stores to the Ecwid platform.

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]]> David Cohen http://allfacebook.com/payvment-ecwid_b109392#disqus_thread http://allfacebook.com/payvment-ecwid_b109392 http://allfacebook.com/?p=109392 Mon, 28 Jan 2013 17:46:46 +0000 Ecwid: Facebook Referrals Soar During Holiday Season

Facebook commerce provider Ecwid said Monday that Facebook-driven purchases from its small and midsized retail clients during the 2012 holiday shopping season more than doubled when compared with the period prior to the holidays.

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]]> David Cohen http://allfacebook.com/ecwid-facebook-referrals-holiday-season_b108026#disqus_thread http://allfacebook.com/ecwid-facebook-referrals-holiday-season_b108026 http://allfacebook.com/?p=108026 Mon, 07 Jan 2013 14:53:51 +0000 Facebook Launches Collections Test, Part II

Facebook launched the second phase of its test of the Collections feature Wednesday, adding some new retail partners to the mix and testing five open graph actions: want, save, add, collect, and wishlist.

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]]> David Cohen http://allfacebook.com/collections-test-part-ii_b107150#disqus_thread http://allfacebook.com/collections-test-part-ii_b107150 http://allfacebook.com/?p=107150 Wed, 19 Dec 2012 15:59:03 +0000 INFOGRAPHIC: Facebook Favorite Fab.com Tops 8thBridge Social Commerce IQ 25 List

Social commerce firm 8thBridge announced the results of its second annual Social Commerce IQ report, and Facebook favorite Fab.com had a pretty fab showing, finishing atop the SCIQ 25 list, which measures the social commerce strategies of retailers based on four key success factors.

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]]> David Cohen http://allfacebook.com/fab-com-8thbridge-social-commerce-iq-25_b106564#disqus_thread http://allfacebook.com/fab-com-8thbridge-social-commerce-iq-25_b106564 http://allfacebook.com/?p=106564 Tue, 11 Dec 2012 16:32:35 +0000 Facebook, Social Media, And Sports: Natural Teammates

Professional sports teams and leagues are as focused on Facebook and other social media as businesses from other sectors are, and an all-star team of social media executives from the field joined moderator and Movement Strategy Co-Founder Jason Mitchell on a panel at the AllFacebook Marketing Conference in New York Wednesday, “How Professional Sports Are Monetizing through Facebook.”

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]]> David Cohen http://allfacebook.com/allfacebook-marketing-conference-sports-panel_b106154#disqus_thread http://allfacebook.com/allfacebook-marketing-conference-sports-panel_b106154 http://allfacebook.com/?p=106154 Wed, 05 Dec 2012 15:19:10 +0000 Walmart, Toys “R” Us Saw Biggest Facebook Gains On Black Friday, Cyber Monday

As millions of people opened their wallets last weekend for Black Friday and Cyber Monday deals, brands’ Facebook pages also experienced success. Walmart, which was bombarded on Facebook with criticism for opening at 8 p.m. on Thanksgiving, was actually the most successful brand on the social network during the two shopping days, according to Socialbakers. Amazon, Macy’s, and Toys “R” Us also earned kudos for fan growth and engagement.

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]]> Justin Lafferty http://allfacebook.com/socialbakers-black-friday-cyber-monday_b105798#disqus_thread http://allfacebook.com/socialbakers-black-friday-cyber-monday_b105798 http://allfacebook.com/?p=105798 Fri, 30 Nov 2012 13:26:19 +0000 Black Friday And Cyber Monday: Retailers’ Referral Traffic From Facebook, Mall Check-Ins, Fab.com

The huge shopping days of Black Friday and Cyber Monday may be over, but the memories live on, as do the data and statistics, in this case from Facebook and Fab.com.

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]]> David Cohen http://allfacebook.com/black-friday-cyber-monday-retailers-referral-traffic-mall-check-ins-fab-com_b105512#disqus_thread http://allfacebook.com/black-friday-cyber-monday-retailers-referral-traffic-mall-check-ins-fab-com_b105512 http://allfacebook.com/?p=105512 Tue, 27 Nov 2012 15:32:29 +0000