The Pinterest Pin It button has overtaken Facebook’s like button on the product pages of the 872 retailers that were analyzed in a new report from social commerce company 8thBridge, which also found that engagement on brands’ Facebook pages was down 27 percent versus 2012.
Cyber Monday lived up to its billing, as Kenshoo, a Facebook Preferred Marketing Developer, found that the day accounted for 29 percent of total revenue during the five-day peak holiday shopping period starting with Thanksgiving.
Facebook Chief Operating Officer Sheryl Sandberg has often stressed the social network’s goal to measure the effectiveness of ads throughout the conversion process, and not just focus on clicks, and the company took another step forward on that front with Friday’s announcement that users of its custom audiences feature for ad targeting can now measure offline sales driven by their campaigns.
Locations such as retail outlets that want to display real-time like totals can use Fliike from French startup Smiirl if they opt for a stand-alone counter device, or LikeScreen from Pretty.Digits for any HDMI-compatible screen. Now Apple’s iPad tablet is an option with the release of the Like Counter Pro application, also from Pretty.Digits.
With less than one week until Black Friday, and Cyber Monday shortly thereafter, Facebook application developer Woobox offered some tips on how brands on the social network can incorporate coupons into their promotional efforts.
How does advertising on Facebook impact the paid search marketing performances of brands? Significantly and positively, according to an analysis of a 2,500-plus-store retailer by Kenshoo, a Facebook Preferred Marketing Developer.