Facebook’s cost per click dropped 40 percent over the past 12 months, while the click-through rate for advertising on the social network soared by 275 percent, and return on investment was up 58 percent, according to a study of some 131 billion Facebook ad impressions, 400 million unique visitors, more than 1 billion posts, and 4.3 billion engagements over the past 12 months by Adobe.
Real-time ad-bidding platform Facebook Exchange is on the verge of becoming a lot more crowded, as Friday’s announcement that Google’s DoubleClick Bid Manager (formerly Invite Media) will participate in FBX was followed by a report by AdExchanger that online retail giant Amazon will follow suit.
Toy retail giant Toys “R” Us is revving up its 10th annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation, with some help from National Basketball Association legend Shaquille O’Neal, who will reprise his role as Shaq-a-Claus.
REPORT: Retailers On Facebook Seeing Click-Through Rates 3.75X Higher, 152% ROI In First Nine Months Of 2013
The retail industry continues to thrive on Facebook, as retailers have achieved click-through rates in the first nine months of 2013 that were 3.75 times higher than the same period in 2012, and they are averaging a 152 percent return on investment, according to a study of more than 150 billion impressions from 100 retailers by Facebook social marketing platform Nanigans.
Cisco Systems CEO John Chambers said at the Interop New York 2013 conference Wednesday that it is working with Facebook to provide free Wi-Fi in public places, including hotels and retail stores, for users who login with Facebook, Reuters reported.
Independent retailers often turn to buying groups in order to obtain merchandise at lower prices, as manufacturers receiving larger orders usually offer discounts, but the purchasing power of buying groups hadn’t made its way to Facebook and other social networks, until now. Enter mobile social commerce platform Qwiqq, which helps smaller retailers mimic the social marketing efforts of their larger counterparts.
Move over, PayPal: Facebook confirmed a report by AllThingsD that it will test a new payments product that will allow Facebook credentials to be used by users completing transactions on mobile applications.
Local LiFT, From Gannett’s BLiNQ Media And ShopLocal, Will Help Large National Retailers Think Local On Facebook
Two Gannett-owned companies will introduce a solution Wednesday that allows large, national retailers and brands to deliver relevant local ads and promotions to Facebook users, Local LiFT, from social analytics outfit BLiNQ Media and digital marketing solutions provider ShopLocal.
Online fashion retailer Nasty Gal totals nearly 842,000 likes on its Facebook page, and the social network — along with Instagram, Twitter, and Pinterest — has been a key driver of its steady revenue growth since its inception in 2006. What are some of the secrets to its Facebook success?