Facebook likes show that your company is popular, but popularity doesn’t always translate to return on investment. Much of the data that marketers use can be classified as vanity metrics. Vanity metrics only scratch the surface of your website’s success. For better data, try tracking actionable metrics.
Return On Investment
Putting a face on Facebook data? That’s what one Preferred Marketing Developer is trying to do, as Kinetic Social announced the addition of the Audience Performance Page tool to its software-as-a-service platform.
Facebook has sharpened its focus on retailers in recent months, and the social network shared a guide for its Preferred Marketing Developers on the best way to target and position those advertisers in a post for the PMD News group.
The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That’s where Umbel comes in.
Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.
Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.
Since launching in 2011, DAU-UP has helped developers including Playtika, Social Point, and Plarium promote their games via its access to Facebook’s application-programming interface. On Thursday, after six months of beta-testing, the company will launch its Mobile Gamer Acquisition Solution.