Facebook is targeting businesses in the Europe, Middle East, and Africa that have not yet advertised on the social network with ads directing them to the Facebook Start to Success Program, which offers free support for first-time advertisers, as well as a £25 ($39.15) credit toward advertising.
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. 
Page post ads in Facebook’s News Feed are becoming the ad unit of choice for marketers on the social network, mainly due to their return on investment performance, according to a study released Monday by Facebook advertising platform Nanigans.
Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the world’s largest social network, it has evolved into the greatest marketing platform on earth. The key to the success of its marketing platform lies within two core elements: the social graph, and reach.
On the Internet, funny and interesting videos reign supreme as the leading form of entertainment. You’ve most likely been exposed to them at some point: There are videos of pranks being played, and people and animals doing crazy stuff. There are countless videos of parodies, events, and the sometimes-confusing memes. While YouTube holds the title as the most popular video-sharing site, Break.com is one of the forerunning portals for entertaining media, with an audience of 455,000 people on Facebook, and nearly 45,000 people talking about it.
The Shift Open Marketing Cloud welcomed a new application into its suite: the Moontoast Social Rich Media Ad Platform.
Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, announced Wednesday the launch of its newest product — The Social Advertising Optimizer — which will help marketers gain return on investment from Facebook marketing campaigns.
We caught up with Jason Miller, Marketo’s social media strategist, at the Marketo Summit Conference to talk Facebook business-to-business marketing and spill his best tips to drive leads.
Just how powerful is Facebook’s News Feed? One of the alpha testers of Facebook Exchange retargeted News Feed ads, Nanigans, said advertising on the site’s primary feature increased return on investment by 197 percent, compared with the right sidebar.
Online advertising-management platform Marin Software rolled out a host of new features Tuesday aimed at enabling brands to boost their returns on investment on Facebook.
Even though Facebook has more than 1 billion monthly active users, many businesses are still unconvinced that having a presence on the social network can help. So how can you convince companies to at least open and operate Facebook pages? ShortStack and DashBurst compiled seven ways to make your case to social media-shy clients.
