Return On Investment - AllFacebook

Shift Open Marketing Cloud Adds Moontoast Social Rich Media Ad Platform

David Cohen — Wed, 22 May 2013 10:07:59 +0000

The Shift Open Marketing Cloud welcomed a new application into its suite: the Moontoast Social Rich Media Ad Platform.

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Compass Labs’ Social Advertising Optimizer Aims To Boost Facebook ROI

Justin Lafferty — Wed, 15 May 2013 15:04:41 +0000

Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, announced Wednesday the launch of its newest product — The Social Advertising Optimizer — which will help marketers gain return on investment from Facebook marketing campaigns.

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Marketo’s Jason Miller On Facebook For B2B: Why So Serious?

Dennis Yu — Mon, 13 May 2013 12:10:01 +0000

Dennis Yu, CEO of BlitzMetrics, will speak at the AllFacebook Marketing Conference June 5 in San Francisco.

We caught up with Jason Miller, Marketo’s social media strategist, at the Marketo Summit Conference to talk Facebook business-to-business marketing and spill his best tips to drive leads.

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STUDY: News Feed FBX Ads Increase ROI By 197 Percent

Justin Lafferty — Wed, 08 May 2013 19:09:53 +0000

Just how powerful is Facebook’s News Feed? One of the alpha testers of Facebook Exchange retargeted News Feed ads, Nanigans, said advertising on the site’s primary feature increased return on investment by 197 percent, compared with the right sidebar.

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Online Ad Platform Marin Software Adds More Facebook-Centric Features

David Cohen — Tue, 07 May 2013 10:18:29 +0000

Online advertising-management platform Marin Software rolled out a host of new features Tuesday aimed at enabling brands to boost their returns on investment on Facebook.

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INFOGRAPHIC: How To Show Clients The Value Of Facebook

Justin Lafferty — Mon, 06 May 2013 18:40:13 +0000

Even though Facebook has more than 1 billion monthly active users, many businesses are still unconvinced that having a presence on the social network can help. So how can you convince companies to at least open and operate Facebook pages? ShortStack and DashBurst compiled seven ways to make your case to social media-shy clients.

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Facebook Marketing Partnership: Compass Labs, ShopIgniter

David Cohen — Mon, 06 May 2013 11:37:17 +0000

Social advertising and marketing companies Compass Labs and ShopIgniter announced a partnership that will offer brands access to the former’s audience insights and interest-targeting capabilities and the latter’s social rich media campaigns.

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Hearsay Social Ramps Up Focus On Social Sales With Two New Products

David Cohen — Mon, 06 May 2013 10:56:20 +0000

Social sales and marketing software provider Hearsay Social brought its social sales platform to the next level with Monday’s release of a new sales solution targeted toward sales representatives, as well as a new brand solution to provide corporate page-management tools for brands with large field sales forces.

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10 Questions Your Facebook Marketing Consultant Better Be Able to Answer

Dennis Yu — Wed, 01 May 2013 13:19:48 +0000

If you don’t work on cars, how do you know your mechanic isn’t ripping you off? And if he’s honest, he could still be inefficient — and that costs you money. It seems like everyone on Facebook is a self-proclaimed social media expert. There are no degrees or certifications, so we all operate without a license.

Scary, isn’t it?

And what if you’re selling Facebook marketing services yourself? How do you distinguish yourself from all of the other guys who claim to be amazing social gurus?

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Facebook’s Partner Category Targeting: Is Your Head Spinning Yet?

Dennis Yu — Tue, 16 Apr 2013 15:31:22 +0000

Recently, Facebook announced something called partner category targeting, which lets us run ads based on a user’s retail shopping behavior and other offline information.

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How To Manage Your Social Media Interns And Facebook ROI

Guest Writer — Fri, 12 Apr 2013 14:03:57 +0000

Social media interns aren’t just constant reminders of how little you know about the independent music scene: They’re also excellent resources when it comes to marketing on Facebook. But without the proper strategy — for both managing your interns and your return on investment — you could be wasting all of that digital native know-how.

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Moontoast Partners Up Again, This Time With Kenshoo Social

David Cohen — Tue, 02 Apr 2013 14:03:06 +0000

Just days after aligning with social marketing solutions provider SocialCode, social ad platform Moontoast announced that it will team up with global social marketing platform Kenshoo Social to enable brands to incorporate rich social media into their campaigns on the mobile and desktop versions of Facebook’s News Feed.

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Compass Labs Launches Facebook Conversion Tracking And Measurement Solution

Justin Lafferty — Wed, 27 Mar 2013 13:40:09 +0000

Facebook marketing has changed, as more brands now want to be able to track sales motivated by ads on the social network. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, launched its conversion tracking and measurement solution Wednesday, allowing companies to see just how successful their campaigns are, based on impressions and clicks, all the way through the conversion funnel.

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SocialWire Welcomed Into Facebook Preferred Marketing Developer Program With Apps Badge

David Cohen — Wed, 27 Mar 2013 10:27:27 +0000

Facebook’s Preferred Marketing Developer program welcomed another member, as advertising platform SocialWire announced Wednesday that it can now sport the Apps badge.

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Facebook: Advertising On Site Boosts ROI By 22%

Justin Lafferty — Wed, 20 Mar 2013 13:40:47 +0000

Ever since the company went public nearly one year ago, Facebook has been trying to prove to advertisers that it can provide real-world value. Brad Smallwood, Facebook’s head of measurement and insights, told attendees of the Advertising Research Foundation’s Re:think conference in New York that among 22 recent Facebook campaigns, with data from 70 million consumers, Facebook increased return on investment by 22 percent.

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